Four metaphors for performance marketers who only use last-click attribution to effectively measure online and video advertising campaigns.
4 Metaphors for Last-Click Attribution Flaws [INFOGRAPHIC]
Use Case: Advertising
4 Tips for Delivering Retargeted Video Ads
Retargeted video advertising is effective at converting customers. Here are 4 tips to enhance online video ads to maximize engagement and results.
The Future of SmartVideo Advertising
Today, 90% of online video ads are repurposed TV campaigns. Yet as online video technology evolves, what does the future of video advertising look like?
Is There More Value in Brand or Performance Video Advertising?
Online video advertising has the ability to bridge two ad disciplines – brand and performance advertising – to deliver the value of both.
3 Tips to Improve Your Online Video Ad Engagement
Top three tips to improve your online video ad engagement for rich brand impact and the performance and targeting from display ads.
2012 Mid-Year Update: The State of the Online Video Ad Industry
Mid-year update on the current state of the online video advertising industry in the U.S. with key and findings from comScore, BrightRoll and more.
