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Use Case: Advertising

The Evolution of Personalized Video: From YouTube to Video Ads to SmartVideo

Looking back to only a decade ago, how we consume and share online video has drastically changed. YouTube launched in 2005, and by the end of the…

Relevant, Personalized Ads Solve Global Marketing Challenges

As a global marketer, how do you effectively address cultural differences among your customers across regions? Globally, we’ve shifted to a customer-centric world in which consumers choose…

Super Bowl 2015: How to Make the Most of a $4.5 Million Ad

Brands can maximize their multi-million dollar investment in a 2015 Super Bowl ad with an integrated campaign that engages target audiences with a personalized message across channels.

SmartVideo Advertising Wins Performance Marketing Award

SundaySky and MyThings win the 2014 Performance Marketing Award for best brand engagement for ShopDirect brand’s campaigns.

2014 Trends to Watch: Predictions for Video in Ad-Tech

Five predictions for how video advertising will shape the ad-tech landscape over the next twelve months.

Five Ways Brands Can Use Personalized Pre-Roll Ads

Give consumers a better advertising experience with personalized pre-roll ads for brand and performance impact.

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