SundaySky Puts Data to Work
Okta is an access management software company that secures identity for an organization’s employees and customers. They chose SundaySky to transform text-based email communications into video experiences, as they onboard IT administrators, in order to encourage product actions like setting up their accounts and realize the early value of identity security.
Video templates in SundaySky’s Video Platform enable Okta to efficiently use its internal resources and existing creative assets to rapidly build flexible messages personalized to each customer. Dynamic data elements tailored the appropriate products ordered and necessary steps to take for each viewer.
“The ability for SundaySky to hook up into our Salesforce and our data warehouse where we know what customers have or haven’t done in the product really allowed us to provide personalized relevant guidance to our customers that is more likely to drive them to take action.”
Sr. Digital Growth Manager, Okta
YOUR STORY, STARRING
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