Video Vagaries: Brands Face Barriers To Production And Updating | MediaPost

First, some good news for email boosters: Email is the leading channel for distributing videos.  

The bad news is that brands are relying too much on traditional video production models. Whatever the delivery method, this prevents them from at creating and updating video quickly and at scale, according to The Pulse Of Professional Video, a new study from video platform SundaySky, conducted by CITE Research.  

Read the full article at MediaPost here.