Once considered a mysterious black art, marketing is now a quantifiable, data-based function. But how do businesses use data analytics to drive marketing decisions?
What is data-driven marketing?
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Trends 2015: North American Digital Insurance
This report focuses on the drivers that are shaping the insurance landscape and the key actions that North American insurance digital teams must take through the remainder of 2015 to drive digital business transformation.
SundaySky Names Elan Yaish as Chief Financial Officer
Amit Golan joins as head of product strategy; new management roles strengthen business’ thought leadership and financial focus.
Accenture Adds SmartVideo Technology to its Life and Annuity Software to Help Insurance Carriers Improve Customer Experiences
New digital capabilities deliver personalized videos that enhance and differentiate the customer experience.
Is Tracx The Next Big Thing In Israeli Tech?
A total of $1 billion was raised in the 12 months through February. This is a validation of the excitement around Israeli startups, as they continue to flock to NYC, making it the prime ecosystem in which to build their companies. 2014 is considered the best year for Israeli startups, and the momentum Startup Nation is currently having is the strongest it has ever had. Yet, there hasn’t been much discussion about who the next stars are coming out of the Israeli-NYC tech ecosystem. And there is certainly no shortage of candidates here. Ranging from video startups such as Kaltura, SundaySky, Magisto, Wochit and Wibbitz.
Facebook Lets Marketers See What Users Talk About With Topic Data
In collaboration with DataSift, which can access and scale Facebook’s pipeline of data, the social media giant can provide marketers with insights about specific topics users are posting about. SundaySky’s executive vice president of advertising, Mark Flaharty, weighs in.
