“AI-powered video” has quickly become one of the most talked-about phrases in content creation. For enterprise companies, the question is no longer whether a video tool uses AI, but how that AI actually supports creation at scale.
Demand for video continues to grow across organizations, and AI is playing a clear role in making that possible. According to recent research, 64% of organizations using AI-enriched video tools plan to increase video creation this year, five times more than enterprises without AI support. The takeaway isn’t that AI is replacing content teams; it’s that AI is removing friction that has historically slowed video creation down.At SundaySky, this distinction matters. Our approach to AI-powered video is intentionally AI-enriched: designed to accelerate time to value while keeping people firmly in control of messaging, structure, and brand. AI powers the workflow, but humans remain the decision-makers at every step.
From blank page to first draft: How AI speeds the start (without finishing the job)
One of the biggest bottlenecks in video creation isn’t editing or distribution, but getting started. Staring at a blank canvas slows teams down, especially when video creation expands beyond dedicated creative roles.
That’s where SundaySky’s AI tools come in. Rather than generating finished videos autonomously, these tools help teams get to a strong first draft faster by turning existing inputs into editable video foundations:
- Prompt-to-Video transforms written ideas into a structured starting point
- Doc-to-Video accelerates video creation from written documents
In each case, AI accelerates the starting point, not the outcome. The resulting drafts are fully editable, allowing creators to refine scenes, adjust messaging, and shape the final video based on their goals. This is AI as an accelerator, not an author.
It’s a subtle but critical difference, and one that aligns better with how enterprise teams actually work. Learn more about how this approach works on our AI video capabilities page.
AI-enriched creation vs. AI-generated video
Not all AI-powered video approaches are built the same. Many tools focus on autonomous generation, i.e., producing videos with minimal human involvement once a prompt is entered.
SundaySky takes a different path.
AI-generated video prioritizes automation.
AI-enriched video prioritizes enablement.
In an AI-enriched model:
- AI removes friction from repetitive or time-consuming steps
- Creators retain full control over content, structure, and intent
- There are no black-box creative decisions or automated “improvements”
This distinction is especially important for enterprises, where brand consistency, accuracy, and trust matter as much as speed. AI should make video creation easier, not riskier.
AI voices that remove production bottlenecks
AI voices are text-to-speech capabilities that convert written scripts into natural-sounding spoken narration in a video without requiring a live voice recording. Instead of booking voice talent or re-recording audio every time content changes, teams can generate narration instantly from text and update it just as easily. Voiceover production has traditionally been one of the slowest and most resource-intensive parts of video creation, and AI voices dramatically simplify that process when applied thoughtfully.
With AI voices, teams can:
- Instantly turn scripts into natural-sounding narration
- Maintain a consistent, on-brand voice across videos
- Update narration quickly without re-recording sessions or managing voice talent
- Scale narration across use cases, regions, and languages
By eliminating recording logistics, AI voices help teams keep content current while preserving quality and consistency.
AI avatars as a scalable human presence
While voices remove audio bottlenecks, AI avatars address another challenge: scaling on-screen presence without constant filming. AI avatars are digital presenters that deliver scripted video content on screen, allowing teams to create presenter-led videos without filming a real person each time. Avatars enable organizations to maintain a human presence in video while avoiding the scheduling, studio, and reshoot constraints of traditional production.
AI avatars allow teams to:
- Create presenter-led videos without scheduling or studio constraints
- Reuse and update on-screen presenters as content changes
- Extend leadership or instructor presence across multiple videos
- Reduce reliance on live production resources
Used thoughtfully, avatars offer flexibility, not replacement. They give organizations the option to add a human element where it makes sense, without slowing down creation cycles.
Why AI-enriched video matters for enterprise teams
For enterprises, the value of AI-powered video isn’t novelty, but reliability. AI-enriched creation enables teams to:
- Move faster from idea to execution
- Empower more people to create videos confidently
- Reduce bottlenecks without loosening standards
- Scale video sustainably over time
This approach supports long-term video strategies rather than one-off experiments.
AI should make video easier, not riskier
AI-powered video creation doesn’t have to mean handing creative control over to machines. In 2026, the most effective platforms are those that use AI to enhance human creativity, not replace it.
SundaySky’s AI-enriched approach reflects that philosophy: accelerating creation, shortening time to value, and enabling scale while keeping people, brand, and intent firmly in control.To see how this works in practice, explore SundaySky’s AI-powered video capabilities and learn how AI can support video creation without compromise.
Download the full AI & enterprise video report
To dive deeper into the trends, data, and enterprise insights shaping this shift, download the full AI and Enterprise Video Report. It breaks down how leading organizations are using AI-enriched video to improve customer clarity, accelerate sales cycles, modernize training, and strengthen brand governance at scale. If you want to understand where video is headed and how to future-proof your own strategy, the report is the best place to start.
Ready to modernize your sales onboarding? Book a demo to see how SundaySky helps you build a video-first onboarding program that ramps reps faster and keeps them performing at their best.
