4 Must-Have Videos Your Banking Business Needs

4 Must-Have Videos Your Banking Business Needs

Today, banking leaders face the challenge of doing more with less. They must develop innovative strategies for growing and retaining their customer base while managing fewer resources, tighter time constraints, and smaller budgets. Simultaneously, they need to deliver exceptional and personalized experiences that customers have come to expect, in a time when customer engagement is increasingly difficult. To meet these demands, retail banks are embracing emerging digital technologies to remain competitive especially against new, emerging banks. Take the Bank of Hawaii as an example. This 125-year-old institution is shifting its efforts to digital experiences. By redesigning the account opening process into a digital journey with personalized recommendations, the bank has increased its conversion rates and customer ease by six percentage points.