In today’s busy world, linear, generic one-to-many videos don’t pack the punch needed to break through the clutter. Leading brands like Verizon, Citi Cards & Anthem use the SmartVideo Marketing Cloud™ to craft personalized videos that speak to the consumer at each and every touchpoint. Design with data at the heart of your message using Adobe After Effects, an industry-leading animation design tool.
The most innovative marketers craft modular, data-driven stories as part of their global scene library, allowing for the reuse of scenes, logic and creative assets across brand programs. Centralize video assets across your brand portfolio, mix and match scenes to meet program goals and extend the shelf life of your marketing videos.
The SmartVideo Marketing Cloud’s™ flexible infrastructure allows marketers to easily pull in and activate data from any source, including first-party, second-party & third-party data. Leverage your existing partner integrations to create unique stories based on each individual’s profile, interests and behaviors. Protect your customer data through SundaySky’s SSAE SOC II & HIPAA certifications.
SmartVideo moves at the speed of your customers and your data. Unlike other video marketing platforms, the moment the viewer clicks ‘play’ their video experience will be based on the most up-to-date information. Mitigate privacy concerns by limiting stored data and save money by limiting the storage of thousands of video versions.
SmartVideo makes complex communications easy, important information clear and inspires viewers to take the next best action across paid and owned media channels. Connect with your customers across the customer lifecycle through email, SMS/MMS, on your website, in your portal and within your mobile app. Encourage viewers to take the next-best action through programmatic video, Facebook, YouTube and OTT.
Move beyond the basics and drill down into key video marketing metrics to measure value across your website, email, YouTube, Facebook and more. Derive insights about your customers, their preferences and the impact SmartVideo has on the customer experience. Provide transparency to the organization and empower key stakeholders with data-rich video analytics and insights.