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News & Press Financial Services Firms Should Weave Online Video Into Every Customer Journey

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Source: Forrester Read Full Article
Financial Services

Global video will make up a huge portion of online traffic in just a few years, but most financial services firms are missing an opportunity to engage customers and prospects with the format. In fact, only a sliver are using video strategically. Leading financial services firms use video because it makes products and services easy to understand, simplifies complex concepts, and drives brand affinity. This report for digital business leaders details how leading firms are using online video and what results they get across the customer life cycle. By Forrester analysts Nick Barber with Alyson Clarke, Benjamin Ensor, Charlie Ruhl.

Global video will make up a huge portion of online traffic in just a few years, but most financial services firms are missing an opportunity to engage customers and prospects with the format. In fact, only a sliver are using video strategically. Leading financial services firms use video because it makes products and services easy to understand, simplifies complex concepts, and drives brand affinity. This report for digital business leaders details how leading firms are using online video and what results they get across the customer life cycle. By Forrester analysts Nick Barber with Alyson Clarke, Benjamin Ensor, Charlie Ruhl.