Building a Digital-First Strategy with Personalized Engagements
In my last blog post, I wrote about how brands have prioritized a digital-first initiative to meet consumers on the channels and devices they use most frequently. As…
Author: Jim Dicso
Posts by Jim Dicso
How Brands Are Shaping a Digital Customer Experience
A few weeks ago, I hosted a panel about digital-first strategies at our annual SmartVideo Summit with marketing executives from Cox Communications and Citibank. As I opened…
A Better Banking Experience Starts with Personalization
Over the past few years, banks have begun transforming their customer experiences to prioritize an omnichannel approach and improve their digital interactions with customers. Consumers have adopted…
The Power of Storytelling with Personalized Video
How brands can influence customers and drive behavioral change with the strongest and most captivating storytelling medium: personalize video.
Can’t You Just Get Along? CIO, CMO = No Strong Bond
SundaySky’s Jim Dicso on improving the CMO and CIO collaboration and alignment.
How Insurers Can Get, Grow & Keep Customers with Personalized Video
Why personalized video throughout the customer lifecycle can acquire and retain policyholders.
SmartVideo Welcome Experiences to Enhance New Customer Engagement
Customer-centric brands such as Liberty Mutual are proactively onboarding and supporting new customers with personalized video experiences.
Think from the “Outside In” to Boost the Customer Experience
How companies can design the customer experience from the customer’s perspective, and the brands already doing so, from Forrester’s CXP Forum 2013.
9 SmartVideo Performance Gems To Make Every CMO Smile [Infographic]
Part 3 of The SmartVideo Index: In Brief reveals performance metrics across customer acquisition and customer engagement programs.
3 Reasons Why Health Insurance Providers Need SmartVideo EOBs
Applying SmartVideo technology to an explanation of benefits statement to present a way more engaging and interactive customer communication.
