In my last blog post, I wrote about how brands have prioritized a digital-first initiative to meet consumers on the channels and devices they use most frequently. As…
A few weeks ago, I hosted a panel about digital-first strategies at our annual SmartVideo Summit with marketing executives from Cox Communications and Citibank. As I opened…
Over the past few years, banks have begun transforming their customer experiences to prioritize an omnichannel approach and improve their digital interactions with customers. Consumers have adopted…
How brands can influence customers and drive behavioral change with the strongest and most captivating storytelling medium: personalize video.
SundaySky’s Jim Dicso on improving the CMO and CIO collaboration and alignment.
Why personalized video throughout the customer lifecycle can acquire and retain policyholders.
Customer-centric brands such as Liberty Mutual are proactively onboarding and supporting new customers with personalized video experiences.
How companies can design the customer experience from the customer’s perspective, and the brands already doing so, from Forrester’s CXP Forum 2013.
Part 3 of The SmartVideo Index: In Brief reveals performance metrics across customer acquisition and customer engagement programs.
Applying SmartVideo technology to an explanation of benefits statement to present a way more engaging and interactive customer communication.