In the age of the customer, it is more important than ever to provide personalized experiences at all touch points in the consumer lifecycle. MSOs and telecoms have the unique opportunity to do this with personalized video.
Personalization is the goal of modern digital marketing, which means a new position among brands is necessary: the Chief Personalization Officer (CPO). As part of our look ahead to 2018, we honor industry leaders who are defining the responsibilities of a CPO.
Customer experience determines how brands win or lose in today’s world. Personalized video enables each and every customer engagement to be relevant, valuable and entertaining, which together makes for a better customer experience.
What SundaySky’s customer think about our milestone of reaching one billion SmartVideos generated and viewed to date.
I’m sure you’ve seen it: gift shops at tourist attractions offering “personalized” souvenirs. If you were “lucky” enough to have as common a name as I do,…
Attracting new customers while retaining and growing the relationships with existing customers are two of marketers’ top priorities. Today, many of these efforts are focused on enhancing…
The nation’s top financial institutions share a few common strategic imperatives: growing share of wallet and maximizing J.D. Power rankings. In order to realize that vision, banks…
We are in the age of the customer, where there is limitless access to information about competitive products and services and where customer loyalty is harder than…
Loyalty programs for the most part have remained constant in recent years. While the most popular programs may generate rewards for the customer, the successful ones identify…
Customer loyalty has evolved over the years to keep pace with ever-evolving customers. Customers are influencing every industry today through mobile payments, shopping on the go and…
