Change in the world of video over the last decade has been staggering. Just years ago, highly curated videos at scale were reserved for businesses with deep pockets, resources and lots of time. Today, however, editing suites and expensive cameras have given way to handheld devices and cloud-based software platforms. Video has been democratized. That said, the issue with video now is ensuring content is easy to create, personalize, distribute and optimize at scale.
In order to ensure that video marketing efforts are optimized with measurable ROI processes, marketers need to keep a few things in mind; Jim Dicso, CEO at SundaySky has some tips. Read the full article
This article first appeared on MarTech Series on February 1, 2021. It’s been challenging for businesses to remain relevant over the past year, with much of the economy on hold and consumers sticking close to
Bank of America has been working with SundaySky for the last several years to integrate video into its digital customer journey. A bank’s goal is pretty clear when it comes to building online journeys. Banks
Jim Dicso, CEO of SundaySky, discusses three practices that can help or hurt your customer experience efforts. He demonstrates how video-powered experiences modernized brands’ CX imperatives to exceed expectations. In this article, you’ll learn how:
Brands are well acquainted with the challenge of breaking through the digital noise. Like it or not, we’re all spending more of our lives online, digitally interacting with our favorite brands. How can brands, amid
The events of this year have reinforced the value of personal connections, and connection and engagement are at the heart of SundaySky’s mission. SundaySky continues to evolve to help brands create even more lasting, personal
Since our founding in 2008, our theory was that three independent trends driven by Fortune 500 brands — structuring their data, focusing on personalizing customer touch points,…
My 2019 predictions for how enterprise brands’ growth strategies will shift from “gross customer additions” to focus on “loyalty as the new growth” by establishing loyalty and retention as the primary drivers of “net customer additions.”
In our second installment of the CPO of the Future series, hear from Accenture Interactive’s Jeriad Zoghby on what it takes for CMOs to develop a personalization mindset.