Industry news and media coverage of SmartVideo
Weller will join other industry experts in discussing, “Leveraging Digital Assets for Maximum SEO Impact.” The session will address the shockwaves felt by the industry since Google introduced universal search in 2007. Since then, e-businesses have struggled to find ways to optimize content to compete in search engine result page (SERP) rankings against local, news, video and image results. Along with executives from AskJeeves, Ayima and BazaarVoice, SundaySky’s Weller will present ideas on optimizing web assets to positively affect SEO.
SundaySky partners with online businesses that understand the true impact that online video has on SEO, shifting from a value-add feature to a requirement for competitive differentiation. Search engines find and index the video within the site’s context, improving the overall website and video search ranking based on the business’ keywords, and increasing overall search-based traffic. According to SundaySky customer feedback, online videos dramatically increase site rankings on search engines. Additionally, approximately 80 percent of online users view an entire video, and 25 percent click to purchase products, which drives an overall revenue lift of 10-15 percent.
“E-businesses are beginning to realize how video positively impacts a website’s SEO performance and successfully personalizes website experiences for customers,” said Shmulik Weller, CEO of SundaySky. “SundaySky helps companies to mass-enable and constantly update their website with video, which is valuable not only for search purposes, but also for conversion rates, customer retention and brand awareness. To remain competitive online, video is a must-have offering.” Attendees of the session will learn: Trends and user behavior seen in video commerce. The three main factors to achieving higher SEO ranking with online video: in-page methodologies, website-level optimizations and proactive steps. How to leverage media-rich content to increase SEO, as well as other marketing goals, such as improved customer engagement and audience reach via social media, e-mail and mobile platforms.
SMX Advanced London is designed for experienced Internet marketers. The conference and expo will take place in London, May 17-18, 2010.