Industry news and media coverage of SmartVideo
NEW YORK – SundaySky, powering personalized video engagement for leading brands, today announced a partnership with Dentsu, Japan’s largest advertising agency and parent company of the Dentsu Group companies, to leverage SundaySky’s SmartVideo Platform to deliver one-to-one video experiences to joint customers. The relationship will enable Dentsu to propose personalized video engagement solutions for its 6,000 clients, supported by SundaySky’s leading technology and deep domain expertise in the space. Partnering with Dentsu further advances SundaySky’s position in Japan and underscores the business value of SmartVideo, which has been widely embraced by Japanese consumers less than a year after SundaySky established its presence and deployed SmartVideo in the market.
Today, brands recognize that broad marketing solutions for mass audiences are not as effective as communication at an individual level. To create one-to-one engagement, enterprises need to embrace technology that leverages customer data to inform their marketing and advertising strategies and create meaningful engagement opportunities. SundaySky’s SmartVideo Platform gives companies the tools they need to execute a data-driven, personalized storytelling strategy across their organizations, no matter where the customer is in the buyer journey.
“In less than a year in the Japanese market, we have seen tremendous demand for our personalized video engagement platform,” Shmulik Weller, CEO of SundaySky, said. “Our relationship with Dentsu is an indicator of both SundaySky’s burgeoning presence in Japan and the demand for meaningful, personal interaction between brands and their customers.”
“SundaySky’s approach to personalized storytelling, powered by sight, sound and motion, is superior to other personalized video providers we have seen in the marketplace,” said Keigo Aoki, director of Business Development Office, Business Creation Center at Dentsu Inc. “As the leading agency in Japan, we wanted to partner with the pioneer and leader in this space. SundaySky emerged as the clear choice for our company. The result will be a win-win for our joint clients.”
SundaySky’s SmartVideo Platform revolutionized the personalization of video and continues to evolve as it is employed by industries such as e-commerce, telecommunications and healthcare in a multitude of use cases. SundaySky is data-source-agnostic, accessing data from customer relationship management (CRM) solutions, product catalogs, data management platforms (DMPs) and other sources to create personalized video experiences, influencing consumer behavior change across the customer lifecycle. The partnership with Dentsu, the fifth largest holding company in the world, is proof that consumers around the world welcome personalized communications throughout their brand engagements.
SundaySky is transforming the relationship between brand and customer through personalized video. Our platform, built on proprietary SmartVideo technology, combines the power of video with personalized storytelling at scale to foster long-term customer relationships. The SmartVideo Platform lets marketers communicate to an audience of one and easily create, manage and optimize real-time personalized video programs throughout the customer lifecycle. AT&T, Comcast, Allstate and other industry-leading brands partner with SundaySky to engage prospective and current customers, resulting in higher revenue, lower costs and deeper loyalty. SundaySky is headquartered in New York City with offices in Tel Aviv and Tokyo. Visit www.sundaysky.com for more information.
About the Dentsu Group
Dentsu is the world’s largest advertising agency brand. Led by Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004), a company with a history of 114 years of innovation, the Dentsu Group provides a comprehensive range of client-centric brand, integrated communications, media and digital services through its nine global network brands—Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum—as well as through its specialist/multi-market brands.
The Dentsu Group has a strong presence in over 140 countries across five continents, and employs more than 47,000 dedicated professionals. Dentsu Aegis Network Ltd., its global business headquarters in London, oversees Dentsu’s agency operations outside of Japan. The Group is also active in the production and marketing of sports and entertainment content on a global scale. www.dentsu.com