SundaySky Delivers Personalized Video Communications for HP Exstream Enterprise Customers

September 11, 2012

New York, September 11, 2012 – SundaySky, the creator of SmartVideo, today announced at the 2012 HP Exstream Americas User Conference that it has partnered with HP to deliver personalized, real-time video communication experiences to HP Exstream enterprise customers. With the deployment of SundaySky’s SmartVideo technology, HP Exstream users can now address the complexity of delivering customer account information with engaging video related to onboarding, bills and statements, renewals, targeted marketing offers and more.

“Enterprises are seeking creative ways to personalize customer communications for increased loyalty and satisfaction,” said Neal Gottsacker, vice president and general manager HP Exstream at HP Printing and Personal Systems Group. “Through strategic alliances with SundaySky, HP Exstream continues to empower businesses to make the most of every customer touch point throughout each stage of the customer lifecycle.”

SmartVideo technology ensures customer account information is easy to understand by presenting order status, usage details, payment history, as well as education on value-added products and services, in a narrated video that showcases relevant, real-time information that is personalized to the individual. HP Exstream enterprises can now present SmartVideos via email, smartphone, tablet, Web portal and the digital mailbox. Companies that leverage SmartVideo experience:

  • Increased customer satisfaction and loyalty;
  • Decreased customer service costs due to fewer and shorter call center interactions;
  • Higher rates of conversion to such services as automatic bill pay, paperless statements, and online account registration.

“HP Exstream and SundaySky are strongly committed to delivering compelling consumer experiences across the entire customer lifecycle,” said Jim Dicso, president and chief revenue officer of SundaySky. “We are delighted to be partnering with HP to expand SundaySky’s SmartVideo footprint not only through new delivery mediums, but also into new customer-centric industries, such as financial services, insurance and healthcare.”