SundaySky Appoints James Dicso President and CRO

March 30, 2011
SundaySky, a company that delivers automated product video production at mass scale and studio quality, today announced it has named James Dicso as the company’s president and chief revenue officer. Dicso brings to SundaySky extensive experience in growing revenue and building sales channels for companies offering software-as-a-service (SaaS), customer interaction and pay-for-performance solutions, as well as strong relationships with leading players in the e-commerce industry. In his new position, Dicso will drive the go-to-market strategy, sales execution, business development and revenue growth for SundaySky to support the growing market demand for the company’s solution.

“With our recent milestone of 10 million SundaySky videos online, it is clear that the market realizes the need for scalable video solutions across the board. The advent of automated video generation is already behind us, and companies like SundaySky are bringing it to the next level with scalable video,” said Shmulik Weller, CEO of SundaySky. “Jim’s enthusiastic and expert leadership will be essential as we help more companies around the world leverage video content to increase conversion rates and order size, improve brand awareness and SEO, and generate more revenue.”

In his most recent position, Dicso served as executive vice president at LivePerson, a SaaS-based provider of online engagement solutions that facilitate real-time assistance and expert advice. While there, Dicso built new business models to maximize growth potential and realized a revenue increase from $17 million to $96 million during his tenure. At LivePerson, as well as earlier in his career at Witness Systems and PTC, Dicso succeeded in improving sales effectiveness, developing strategic partnerships and leading development of compelling value propositions for customers.

“The automated online video market, led by SundaySky, is poised for extensive and rapid growth, thanks in large part to the ease with which businesses can now automatically create video to support even the deepest product catalogues,” said James Dicso, SundaySky president and chief revenue officer. “Video is now an essential element in attracting prospects online, and I look forward to working with our marketing and sales teams to develop new opportunities and programs with customers and partners worldwide.”