State of Video In E-Commerce Report – Q1 2011

June 1, 2011

SundaySky, a leading provider of dynamically generated videos for e-businesses, today announced that the use of mass-scaled videos among retailers is on the rise and that consumers continue to embrace e-commerce videos in increasing numbers.

The findings are among many others in SundaySky’s first-quarter industry research report, “The State of Video In E-Commerce,” which highlights emerging trends in the use of online video.Today’s release represents the fourth report from SundaySky, which has researched and tracked the implementation and use of online videos among top U.S. retailers since 2010. “The State of Video In E-Commerce” offers the industry the most comprehensive look at the ways in which consumers use video and how retailers can learn from that to increase conversions.

Among the findings in this quarter’s report are several indicators of the continued growth of videos’ influence, as well as some changing patterns. These include:

  • Mass-scaled videos are on the rise. The number of retailers who mass-scaled their videos increased by nearly 50 percent.
  • Bing search engine surpassed Google in retailers’ video indexing for the first time.
  • Consumers continue to embrace e-commerce videos. The number of subscribers to online retailers’ YouTube channels increased by more than 20 percent over the previous quarter.
  • Online retailers respond to audience demand. The number of retailers posting more than 100 videos on YouTube channels increased by 15 percent.
  • The potential for video SEO profit is rising. Nearly 18 percent of the major search engine result pages contain video results.

“The past quarter has been one of great growth in terms of consumer interest in online video and retailer ability to capitalize on that attention,” said Yaniv Axen, CTO and co-founder of SundaySky. “However, we continue to see some too many e-businesses fall short of fully optimizing their video assets. We expect this to steadily improve as the market becomes more aware of the sales and conversion implications of online video deployment.”

“The State of Video In E-Commerce” report includes detailed research from the first quarter of 2011, as well as trending predictions and a featured case study on Zappos.com’s use of online video.