Industry news and media coverage of SmartVideo
Henderson, Nev., June 25 , 2013 – Clairvoyix, the leader in enterprise class, hospitality specific marketing automation, announced today at HITEC 2013 a partnership with SundaySky, the creator of SmartVideo, to bring personalized, real-time video solutions to the hospitality industry. The partnership combines two powerful marketing platforms to help hospitality brands communicate meaningful marketing and transactional messages that will further endear guests to their properties, their people, and their brands.
Clairvoyix hosts tens of millions of guest records for its hospitality clients, and further leverages this data-rich repository of guest stay and preference information by integrating with SundaySky’s SmartVideo platform to generate personalized, real-time video experiences at key touch points throughout a guest’s lifecycle with a hospitality brand, from pre-arrival and loyalty program enrollment to reward earning and redemption.
Through Clairvoyix’s partnership with SundaySky, hospitality brands can improve the guest experience and drive brand loyalty by delivering engaging and effective video experiences that are truly unique to each customer and his or her preferences. “Our hospitality clients have seen the positive results from personalized, data-driven approaches to direct mail and email, and now with SundaySky SmartVideo, personalized video is a reality,” said Mike Schmitt, CEO of Clairvoyix. “Whether for pre-arrival marketing, loyalty program enrollment, or re-marketing with a banner ad, we know that consumers respond to personalized messaging, and video is the most compelling medium for delivery of these vital customer and prospect communications.”
With the proliferation of mobile devices, video has rapidly become the most engaging online medium, and hence, video messaging is now a requirement for any brand that desires to deepen customer engagement and maximize the return on its marketing investments. SundaySky SmartVideo solutions are driving incremental revenue and experience impact for marquee customer-centric brands across a variety of industries. For travel and leisure brands, SmartVideo enhances guest acquisition and loyalty initiatives by delivering one-to-one video experiences that increase loyalty program enrollment and rewards redemption rates, exceeding that of traditional, static, mass-market communications. SundaySky travel customers realize a 20 percent click-through rate on in-video offers and calls to action, a 65 percent video completion rate, and a measurable increase in consumer dedication and value over time.
Mike Case, vice president of loyalty marketing of La Quinta Inns and Suites, said, “At La Quinta, we are well versed in the positive impact of video on our loyalty marketing initiatives, and we know our guests respond well to this form of communication. We have seen how SundaySky SmartVideo brings data-driven personalization to video messaging, and we know that delivering relevant, personalized communications increases the lift on our marketing campaigns.”