Martech Advisor

Battle of the Brands—The Power of Personalization

July 16, 2019 – A recent consumer study asked customers of some of the top brands in the world to rate the brands’ efforts in both personalization and video use. The survey consisted of statements referencing the brands’ personalization or video efforts by channel (with some statements referencing how well the brands are executing the strategies as seamless omni-channel experiences).

Technology Signals

Battle of the Brands: The Customer Satisfaction Edition the Power of Personalization & Video by Channel

July 16, 2019 – A recent survey conducted by SundaySky sheds light on how video marketing acts a tool when it comes to personalization, writes Guy Atzmon, Senior Vice President of Product & Creative, SundaySky.

Multichannel Merchant

Sephora Ranks Highest in Study on Personalization and Video

June 13, 2019 – Sephora was ranked highest among retailers for both personalization and use of video, followed by Amazon in both categories, according to a study by SundaySky. Walmart earned a 12th place ranking in both, while Target is listed among the top five retailers. Dell ranked higher than Microsoft in personalization but not in video.

Business of Apps

70% of brands employ personalised video ad strategies

June 12, 2019 – Personalised video advertising strategies are utilised by over 70% of brands which rank in the top ten for personalisation or video efforts, according to research from SundaySky, the video marketing and personalisation company.

Salestech Star

More Than 70% Of The Brand Leaders For Video Or Personalization Reach Customers With Personalized Video, Reveals SundaySky

June 12, 2019 – SundaySky Personalization x Video Index ranks Fortune 500 brands on personalization and video marketing according to customer feedback.

Martech Series

More than 70% of the Brand Leaders for Video or Personalization Reach Customers with Personalized Video, reveals SundaySky

June 12, 2019 – SundaySky Personalization X Video Index Ranks Fortune 500 Brands on Personalization and Video Marketing According to Customer Feedback.

Martech Advisor

Over 70% Brand Leaders Reach Customers Through Personalized Video, Reports SundaySky Survey

June 11, 2019 – More than 70% of the brands who rank in the top ten for either personalization or video, as rated by their customers, use the two strategies together in the form of personalized video, according to a new consumer study from SundaySky ranking industry leaders on personalization and video marketing.

IAB

Delivering on the Promise of Data-Driven Video

June 4, 2019 – Enter the power and promise of data-driven video – a strategy that enables marketers to use available data to deliver tailored advertising through precise audience targeting and personalized video creative. The opportunity to use data to refine and optimize targeting and video creative will increase the likelihood of greater relevance and performance because after all, actual response data doesn’t lie. Data-driven video unlocks the potential for marketers to combine their most valuable assets (the creative, audience segments, targeting and response data) to build more powerful, personalized and performance driven ad experiences.

MarTech Series

From Tricky to Sticky: How Customer Retention will be Your Business’s New Growth Lever in 2019

January 2, 2019 – Attracting and retaining customers has always been a tricky situation, but today’s fragmented climate of digitally native brands, direct-to-consumer brands, and, well, Amazon, have made the landscape more perilous than ever for enterprise brands.

The Financial Brand

Best-In-Class Multichannel Onboarding Trends To Watch In 2019

December 6, 2018 – Many financial institutions have realized that every new customer relationship must be cultivated and nurtured to optimize value and loyalty. The importance of deepening engagement through onboarding and building value with cross-selling has never been more important. This showcase provides recent examples of how banks and credit unions welcome, onboard and cross-sell new customers.