MarTech Advisor

Win at Interactive Video: An Interview with Guy Atzmon of SundaySky

October 24, 2018 – Guy Atzmon, SVP of Product & Creative, SundaySky, speaks to MarTech Advisor in an in-depth interview about the brave new world of interactive content marketing, especially video marketing. Learn all about modular and personalized videos and how best to fit a video to the medium of consumption.

Marketing Dive

Marketers, Take Note Of Netflix’s Move Into Interactive Video

October 8, 2018 – Netflix is making its next move into customer-centric experiences once again, with its recent announcement around letting viewers decide how a favorite show will end. Here’s Guy Atzmon of SundaySky’s thoughts on the decision.

Customer Think

On the Move: Why Mobile Personalized Video Has Legs

September 27, 2018 – The inclusion of personalized video means mobile apps must be handled differently than traditional digital delivery channels. It’s crucial for a brand to treat the before, during and after portions of any in-app video as a single and continuous event, seamlessly leading the consumer through a precise set of desired behaviors.

Multichannel Merchant

Personalization Lessons From Nike’s World Cup Campaign

September 19, 2018 – As one of the beloved brands that continues to lead in innovative product design and unique advertising strategies, I’d like to highlight how Nike leverages the power of personalization through the customer lifecycle and in marketing communication.

Health IT Outcomes

What’s The Rx For Improved CX? Personalized Video

September 5, 2018 – How, can the healthcare industry generate feel-good emotions from CX while reducing negative responses? The solution resides in personalized video – direct one-to-one marketing messaging which speaks clearly and concisely to the consumer.

Diginomica

SundaySky wants you to create truly personalized videos

August 16, 2018 – What passes for personalized video hasn’t been terribly impressive to date. But SundaySky thinks they’ve advanced what’s possible – with personal videos on the fly. Barb Mosher Zinck takes a closer look – and gets her own personalized video.

Adweek

From ‘U’ to ‘View’: How the Viewer Experience Needs to Go Beyond Video

August 8, 2018 – SundaySky’s SVP Creative & Product, Guy Atzmon, shares how the video viewer experience needs to go beyond video, and is easier than ever with the power of personalization and a video scene library.

Smallbiz Technology

Hilton Hotel Uses Personalized Video To Greet Guests Before They Arrive

June 30, 2018 – Hilton uses personalized video to make a deeper impact on guests before they even step foot on one of Hilton’s properties.

Built In NYC

Leadership shakeup: Meet 6 new execs in NYC tech

June 25, 2018 – NYC tech is going through a bit of a makeover. Six new executives — three of whom are at the same company — are shaking up the tech scene by utilizing their decades of experience and fresh insight. Get to know the newest names in the industry.

Destination CRM

SundaySky Debuts SmartVideo Studio

May 15, 2018 – SundaySky, a provider of personalized video for marketers, today introduced the SmartVideo Studio, empowering marketers to create, manage, deploy, and measure personalized video.