Multichannel Merchant

Sephora Ranks Highest in Study on Personalization and Video

June 13, 2019 – Sephora was ranked highest among retailers for both personalization and use of video, followed by Amazon in both categories, according to a study by SundaySky. Walmart earned a 12th place ranking in both, while Target is listed among the top five retailers. Dell ranked higher than Microsoft in personalization but not in video.


Delivering on the Promise of Data-Driven Video

June 4, 2019 – Enter the power and promise of data-driven video – a strategy that enables marketers to use available data to deliver tailored advertising through precise audience targeting and personalized video creative. The opportunity to use data to refine and optimize targeting and video creative will increase the likelihood of greater relevance and performance because after all, actual response data doesn’t lie. Data-driven video unlocks the potential for marketers to combine their most valuable assets (the creative, audience segments, targeting and response data) to build more powerful, personalized and performance driven ad experiences.

MarTech Series

From Tricky to Sticky: How Customer Retention will be Your Business’s New Growth Lever in 2019

January 2, 2019 – Attracting and retaining customers has always been a tricky situation, but today’s fragmented climate of digitally native brands, direct-to-consumer brands, and, well, Amazon, have made the landscape more perilous than ever for enterprise brands.

The Financial Brand

Best-In-Class Multichannel Onboarding Trends To Watch In 2019

December 6, 2018 – Many financial institutions have realized that every new customer relationship must be cultivated and nurtured to optimize value and loyalty. The importance of deepening engagement through onboarding and building value with cross-selling has never been more important. This showcase provides recent examples of how banks and credit unions welcome, onboard and cross-sell new customers.

MarTech Advisor

5 Storytelling Ideas for the Age of Interactive Marketing

December 5, 2018 – Looking to spice up your content marketing? Here are 5 tips from the MTA experts on how you can tell stories more effectively in this time of interactive content.

MarTech Advisor

Win at Interactive Video: An Interview with Guy Atzmon of SundaySky

October 24, 2018 – Guy Atzmon, SVP of Product & Creative, SundaySky, speaks to MarTech Advisor in an in-depth interview about the brave new world of interactive content marketing, especially video marketing. Learn all about modular and personalized videos and how best to fit a video to the medium of consumption.

Marketing Dive

Marketers, Take Note Of Netflix’s Move Into Interactive Video

October 8, 2018 – Netflix is making its next move into customer-centric experiences once again, with its recent announcement around letting viewers decide how a favorite show will end. Here’s Guy Atzmon of SundaySky’s thoughts on the decision.

Customer Think

On the Move: Why Mobile Personalized Video Has Legs

September 27, 2018 – The inclusion of personalized video means mobile apps must be handled differently than traditional digital delivery channels. It’s crucial for a brand to treat the before, during and after portions of any in-app video as a single and continuous event, seamlessly leading the consumer through a precise set of desired behaviors.

Multichannel Merchant

Personalization Lessons From Nike’s World Cup Campaign

September 19, 2018 – As one of the beloved brands that continues to lead in innovative product design and unique advertising strategies, I’d like to highlight how Nike leverages the power of personalization through the customer lifecycle and in marketing communication.

Health IT Outcomes

What’s The Rx For Improved CX? Personalized Video

September 5, 2018 – How, can the healthcare industry generate feel-good emotions from CX while reducing negative responses? The solution resides in personalized video – direct one-to-one marketing messaging which speaks clearly and concisely to the consumer.