Industry news and media coverage of SmartVideo
January 30, 2019 – Video is increasingly critical to firms’ ability to win, serve, and retain their customers. To accelerate their performance in video, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 18 technology categories that support video initiatives. This report recommends that business leaders invest in Personalized Video due to its high business value.
September 27, 2017 – Data and creative advertising technology (adtech) have empowered marketers to embrace a post-digital approach to creating ad experiences for their customers that are relevant, valuable, and more personalized than they have ever been before. Read this report to learn how marketers are changing the way they think about the creative process, and see which technologies can help advance your approach to developing post-digital brand experiences.
August 25, 2017 – Marketing leaders focused on advertising can get much more out of their digital video investments if they apply consistent targeting and measurement techniques across TV and digital video domains, and understand the available creative and technical variations.
August 18, 2017 – Humans process video content faster than text, and video drives a deeper emotional connection than any other medium. The convergence of the enterprise and online video platform markets may allow application development and delivery (AD&D) professionals to support both internal and external video with a single platform. This report looks at key trends in the video space and the vendors that support it, enabling customer- and employee-focused teams to craft engaging experiences.
May 24, 2017 – This Retail TouchPoints special report details how retailers can better understand shoppers’ feelings, motivations and questions at each touch point, regardless of channel.
April 6, 2017 – Personalization is all the hype, and for good reason: Consumers expect brands to leverage the data they exchange to deliver better experiences. But many personalized experiences today miss the mark. This report explains how customer experience (CX) professionals must approach personalization programs with person-centric objectives to create long-term business results.
April 4, 2017 – Most retailers have embarked on some form of personalization strategy. As they seek to expand beyond entry-level tactics, they often run into structural obstacles that keep data and teams in silos. Getting past these barriers will allow for full personalization of the customer experience.
December 15, 2016 – This research is designed to inform investment decisions large and small flowing through a vast network of solutions vendors, public and private. Produced for VCs, publishers, agencies, tech vendors, networking firms, equity analysts and integrators.
December 1, 2016 – This first edition of the MarTech Intelligence Report examines the current landscape for video marketing software and the considerations involved in implementing this technology.
May 17, 2016 – Video is becoming the new currency of the mobile mediasphere. Video solutions are becoming increasingly available to improve CX by engaging with customers in a personalized and sometimes interactive manner for each customer at most steps of the insurance customer journey. Eight technology vendors offering a variety of video solutions to enable insurers to improve CX agreed to participate in this report.