{"id":20883,"date":"2019-06-04T22:09:55","date_gmt":"2019-06-04T22:09:55","guid":{"rendered":"https:\/\/sundaysky.com\/news\/delivering-on-the-promise-of-data-driven-video\/"},"modified":"2019-06-04T22:09:55","modified_gmt":"2019-06-04T22:09:55","slug":"delivering-on-the-promise-of-data-driven-video","status":"publish","type":"news","link":"https:\/\/sundaysky.com\/jp\/news\/delivering-on-the-promise-of-data-driven-video\/","title":{"rendered":"Delivering on the Promise of Data-Driven Video"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Enter the power and promise of data-driven video \u2013 a strategy that enables marketers to use available data to deliver tailored advertising through precise audience targeting and personalized video creative. The opportunity to use data to refine and optimize targeting and video creative will increase the likelihood of greater relevance and performance because after all, actual response data doesn\u2019t lie. Data-driven video unlocks the potential for marketers to combine their most valuable assets (the creative, audience segments, targeting and response data) to build more powerful, personalized and performance driven ad experiences.<\/p>\n","protected":false},"author":4,"featured_media":3229,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"industry":[],"use_case":[],"blog-topic":[135],"class_list":["post-20883","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry","blog-topic-advertising"],"acf":[],"yoast_head":"\nDelivering on the Promise of Data-Driven Video | SundaySky<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sundaysky.com\/jp\/news\/delivering-on-the-promise-of-data-driven-video\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Delivering on the Promise of Data-Driven Video | SundaySky\" \/>\n<meta property=\"og:description\" content=\"Enter the power and promise of data-driven video \u2013 a strategy that enables marketers to use available data to deliver tailored advertising through precise audience targeting and personalized video creative. The opportunity to use data to refine and optimize targeting and video creative will increase the likelihood of greater relevance and performance because after all, actual response data doesn\u2019t lie. 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