{"id":20440,"date":"2025-01-03T17:36:09","date_gmt":"2025-01-03T17:36:09","guid":{"rendered":"https:\/\/sundaysky.com\/news\/martech-series-ai-avatars-for-business\/"},"modified":"2025-02-11T22:17:19","modified_gmt":"2025-02-11T22:17:19","slug":"martech-series-ai-avatars-for-business","status":"publish","type":"news","link":"https:\/\/sundaysky.com\/jp\/news\/martech-series-ai-avatars-for-business\/","title":{"rendered":"Martech Series [guest article]: Are AI Avatars Right for your Business? Here are three things to consider."},"content":{"rendered":"\n

In a recent piece for MarTech Series<\/em>, Jonathon Ben-Haim, vice president of product management at SundaySky, explored the growing role of AI avatars in businesses around the world.\u00a0<\/p>\n\n\n\n

From TikTok\u2019s embrace of the technology and YouTube\u2019s launch of AI creator tools to companies touting avatars to help with anything from onboarding to scaling content from executive leadership, Ben-Haim acknowledged that avatars aren\u2019t merely on their way, they\u2019re already here. While he offered insight on the benefits of using them, he also analyzed avatars\u2019 limitations, particularly for marketers using video content to communicate complex ideas and connect data to personalize video at scale. <\/p>\n\n\n\n

Ben-Haim explored three important issues to consider before you embrace AI avatars for your business: <\/p>\n\n\n\n

    \n
  1. Avatars are inadequate when used only to communicate complex topics via video.<\/li>\n\n\n\n
  2. Avatars are limited when you\u2019re connecting data to personalize content at scale.<\/li>\n\n\n\n
  3. Avatars must always be adopted with consideration of AI governance and other industry best practices.<\/li>\n<\/ol>\n\n\n\n

    Read the full article here: Are AI Avatars Right for your Business? Here are three <\/em><\/strong><\/a>things<\/a><\/em><\/strong> to consider.<\/em><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Elizabeth Drori and Daniel Jurow bring extensive marketing and media experience to help accelerate SundaySky awareness with new audiences while providing invaluable insight on product vision.<\/p>\n","protected":false},"author":4,"featured_media":19484,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"industry":[],"use_case":[],"blog-topic":[],"class_list":["post-20440","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMartech Series [guest article]: Are AI Avatars Right for your Business? 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