{"id":20372,"date":"2011-06-01T15:27:55","date_gmt":"2011-06-01T15:27:55","guid":{"rendered":"https:\/\/sundaysky.com\/news\/state-of-video-in-e-commerce-report-q1-2011\/"},"modified":"2025-02-11T22:50:49","modified_gmt":"2025-02-11T22:50:49","slug":"state-of-video-in-e-commerce-report-q1-2011","status":"publish","type":"news","link":"https:\/\/sundaysky.com\/jp\/news\/state-of-video-in-e-commerce-report-q1-2011\/","title":{"rendered":"State of Video In E-Commerce Report \u2013 Q1 2011"},"content":{"rendered":"<div id=\"stcpDiv\">\n<p>SundaySky, a leading provider of dynamically generated videos for e-businesses, today announced that the use of mass-scaled videos among retailers is on the rise and that consumers continue to embrace e-commerce videos in increasing numbers.<\/p>\n<p>The findings are among many others in SundaySky\u2019s first-quarter industry research report, \u201cThe State of Video In E-Commerce,\u201d which highlights emerging trends in the use of online video.Today\u2019s release represents the fourth report from SundaySky, which has researched and tracked the implementation and use of online videos among top U.S. retailers since 2010. \u201cThe State of Video In E-Commerce\u201d offers the industry the most comprehensive look at the ways in which consumers use video and how retailers can learn from that to increase conversions.<\/p>\n<p>Among the findings in this quarter\u2019s report are several indicators of the continued growth of videos\u2019 influence, as well as some changing patterns. These include:<\/p>\n<ul>\n<li>Mass-scaled videos are on the rise. The number of retailers who mass-scaled their videos increased by nearly 50 percent.<\/li>\n<li>Bing search engine surpassed Google in retailers\u2019 video indexing for the first time.<\/li>\n<li>Consumers continue to embrace e-commerce videos. The number of subscribers to online retailers\u2019 YouTube channels increased by more than 20 percent over the previous quarter.<\/li>\n<li>Online retailers respond to audience demand. The number of retailers posting more than 100 videos on YouTube channels increased by 15 percent.<\/li>\n<li>The potential for video SEO profit is rising. Nearly 18 percent of the major search engine result pages contain video results.<\/li>\n<\/ul>\n<p>\u201cThe past quarter has been one of great growth in terms of consumer interest in online video and retailer ability to capitalize on that attention,\u201d said Yaniv Axen, CTO and co-founder of SundaySky. \u201cHowever, we continue to see some too many e-businesses fall short of fully optimizing their video assets. We expect this to steadily improve as the market becomes more aware of the sales and conversion implications of online video deployment.\u201d<\/p>\n<p>\u201cThe State of Video In E-Commerce\u201d report includes detailed research from the first quarter of 2011, as well as trending predictions and a featured case study on Zappos.com\u2019s use of online video.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>SundaySky, a leading provider of dynamically generated videos for e-businesses, today announced that the use of mass-scaled videos among retailers is on the rise and that consumers continue to embrace e-commerce videos in increasing numbers.<\/p>\n","protected":false},"author":7,"featured_media":3204,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"industry":[],"use_case":[],"blog-topic":[82],"class_list":["post-20372","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry","blog-topic-company"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>State of Video In E-Commerce Report \u2013 Q1 2011 | SundaySky<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sundaysky.com\/jp\/news\/state-of-video-in-e-commerce-report-q1-2011\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" 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