{"id":22399,"date":"2025-10-08T16:42:31","date_gmt":"2025-10-08T16:42:31","guid":{"rendered":"https:\/\/sundaysky.com\/?post_type=customers&p=22399"},"modified":"2025-11-04T15:41:02","modified_gmt":"2025-11-04T15:41:02","slug":"alliant-credit-union-video-marketing","status":"publish","type":"customers","link":"https:\/\/sundaysky.com\/jp\/customers\/alliant-credit-union-video-marketing\/","title":{"rendered":"Scaling creativity: Alliant Credit Union\u2019s journey to in-house video excellence"},"content":{"rendered":"
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Alliant Credit Union is one of the largest and most respected credit unions in the United States, operating entirely digitally with no physical branches. Because of this, every touchpoint with members and prospects must work hard: communication with customers must be clear, accessible, and engaging.<\/span><\/p>\n

That responsibility falls, in part, to Scott Olason, Senior Manager of Creative Services. Olason leads Alliant\u2019s in-house design team, which manages everything from social media graphics and digital ads to internal presentations and campaign landing pages. His team is also the steward of the Alliant brand, ensuring consistency across every channel.<\/span><\/p>\n

\u201cOur primary goal is to make sure that all the marketing materials that we create are on brand, visually engaging, and surprise and delight both our members and prospects.\u201d<\/i><\/b><\/p>\n

The challenge<\/span><\/h2>\n

By 2023, <\/span>demand for video at Alliant had skyrocketed<\/b>\u2014spanning product explainers, recruitment campaigns, internal communications, and member education.<\/span><\/p>\n

Alliant\u2019s small creative team had limited in-house video expertise, so they relied on outside agencies and vendors. However, the results were uneven: some partners delivered quickly and exceeded expectations, while others dragged projects out for months and charged tens of thousands of dollars. Video quickly became a major pain point.<\/span><\/p>\n

When video costs climbed above $150,000 a year for fewer than 20 videos, Olason\u2019s team realized they needed a more cost-effective way to scale fast enough and meet the organization\u2019s growing appetite for video.\u00a0<\/span><\/p>\n

The Alliant team invested in a media room, bought cameras and lighting, and even added animation staff. Yet even with those upgrades, they knew they needed something more: a solution that could make video creation faster, more consistent, and more sustainable.<\/span><\/p>\n

\u201cThe reflection point for me was going, hey, we need to figure out how to scale this better. We need to figure out how to build some capabilities in-house.\u201d<\/i><\/b><\/p>\n<\/section>\n

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The solution: SundaySky + Allied Solutions<\/a>\u00a0<\/span><\/h2>\n

Olason had been aware of SundaySky for years, but video had always been a \u201cnice to have.\u201d That changed in 2024 when Alliant embarked on a complete re-platform of its digital banking experience. With such a large-scale initiative, educating and reassuring members would be critical, and the creative team knew video would be the most powerful medium in which to do it.<\/span><\/p>\n

That\u2019s when a new video platform went from \u201cnice to have\u201d to \u201cmust-have.\u201d<\/span><\/p>\n

From the moment Alliant\u2019s team got their hands on the platform, the impact was immediate.<\/span><\/p>\n

\u201cRight out of the box, we saw value. A content person on my team, not even a designer, built a prototype video within minutes, and it was shockingly high-fidelity. That time to market diminished with us significantly.\u201d<\/i><\/b><\/p>\n

For a team that once waited months for agency deliverables, the ability to spin up polished prototypes in minutes was transformational. With the help of deep expertise from Allied Solutions<\/a>\u00a0Enablement & Services team, suddenly, video wasn\u2019t a bottleneck or an afterthought\u2014it was a tool the team could use proactively, every day, without fear of blowing budgets or missing deadlines.<\/span><\/p>\n

The video journey<\/span><\/h2>\n

With SundaySky, Alliant quickly broadened the role of video across the organization. Financial education was one of the first areas to take off. <\/span>The Money Mentor Minute<\/i><\/b> series repurposed existing blog content into short, one-minute explainer videos, giving members easy access to practical advice in an engaging format.<\/span><\/p>\n<\/section>\n

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