{"id":17892,"date":"2025-07-11T17:17:36","date_gmt":"2025-07-11T17:17:36","guid":{"rendered":"https:\/\/sundaysky.com\/blog\/ex-leader-creative-employee-onboarding-video\/"},"modified":"2025-07-11T17:21:26","modified_gmt":"2025-07-11T17:21:26","slug":"best-employee-onboarding-videos","status":"publish","type":"blog","link":"https:\/\/sundaysky.com\/jp\/blog\/best-employee-onboarding-videos\/","title":{"rendered":"Meet the EX Leader Behind Creative Employee Onboarding With Video"},"content":{"rendered":"\n<div class=\"ssky-block video-hero\">\n    <div class=\"video-container\">\n    <img decoding=\"async\" loading=\"lazy\" class=\"accent-shapes pink-shapes-left\" src=\"https:\/\/sundaysky.com\/wp-content\/themes\/sunday-sky\/assets\/images\/shapes\/video-hero\/pink-shapes-left.svg\" \/>\n    <img decoding=\"async\" loading=\"lazy\" class=\"accent-shapes pink-shapes-right\" src=\"https:\/\/sundaysky.com\/wp-content\/themes\/sunday-sky\/assets\/images\/shapes\/video-hero\/pink-shapes-right.svg\" \/>\n        <div id='sskyVideoHero'><\/div>\n\n        <script>\n        var sskyProgramID = 'https:\/\/content.sundaysky.com\/IntouchCX\/IntouchCX%20Customer%20Story%202024.mp4'; \/\/\n\n        function createPlayer() {\n        var sskyplayer = document.createElement('sundaysky-video');\n        sskyplayer.setAttribute('id', 'sskyplayer');\n        sskyplayer.setAttribute('analytics-token', sskyProgramID);\n        sskyplayer.setAttribute('session', 'https:\/\/content.sundaysky.com\/IntouchCX\/IntouchCX%20Customer%20Story%202024.mp4');\n        sskyplayer.setAttribute('poster', 'https:\/\/sundaysky.com\/wp-content\/uploads\/2024\/07\/Intouch-poster-no-play.png');\n        sskyplayer.setAttribute('transcript-button', 'show');\n        document.getElementById('sskyVideoHero').appendChild(sskyplayer);\n        }\n        createPlayer();\n        <\/script>\n\n        <script defer src=\n        'https:\/\/play.sundaysky.com\/main\/sundaysky-player.grey.en-us.min.js'>\n        <\/script>\n    <\/div>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:26px;font-style:normal;font-weight:300;text-transform:none\"><strong>Why videos are a critical part of the IntouchCX employee journey, and how one EX leader scaled SundaySky regionally across the globe.<\/strong><\/h3>\n\n\n\n<p>Jay Urbiztondo is the VP of Global Employee Experience (EX) Strategy and the video visionary behind creative employee onboarding at <a href=\"https:\/\/www.intouchcx.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">IntouchCX<\/a>, the business process outsourcing company.&nbsp;<\/p>\n\n\n\n<p>The company is a global leader in customer support, providing dedicated service reps and agents for some of the world\u2019s leading brands in technology, digital commerce, and gaming. This keeps Jay\u2019s team busy\u2014onboarding a few hundred new hires each month. When the Q4 holiday season hits, that number balloons to a few thousand employees onboarded monthly.<\/p>\n\n\n\n<p>Because of this, maintaining a high level of employee engagement and reducing attrition\u2014especially within the first month of a new hire coming aboard\u2014is a challenge. Jay has taken a trailblazing approach to tackle these issues head-on by leveraging video technology for new employee onboarding and engagement.&nbsp;<\/p>\n\n\n\n<p>Below we explore how Jay and the IntouchCX team have elevated employee onboarding with video, creating one of the best <a href=\"https:\/\/sundaysky.com\/customers\/employee-onboarding-experience-intouchcx\/\" target=\"_blank\" rel=\"noreferrer noopener\">employee onboarding experiences<\/a> we\u2019ve seen.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why the EX team needed a creative employee onboarding experience\u00a0<\/h2>\n\n\n\n<p>Traditional onboarding methods often involve static presentations and policy reviews that can be disengaging for new hires. To address this, IntouchCX decided to apply a video-centric approach. This video strategy aimed to create a dynamic and interactive onboarding process, providing new employees with a more personalized and engaging introduction to the company.<\/p>\n\n\n\n<p>The first 90 days of employment are crucial for establishing a strong relationship with new hires. By integrating video, IntouchCX seeks to create a more engaging and memorable first impression, fostering a sense of belonging and community from day one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How IntouchCX built one of the best employee onboarding video experiences for new hires<\/h2>\n\n\n\n<p>This creative employee onboarding experience features videos targeting the critical first 30 days of the employee journey, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Welcome Videos: <\/strong>Sent immediately after hiring, providing a high-level overview of company culture and values. <em>(Example video below.)<\/em><\/li>\n\n\n\n<li><strong>Pre-Orientation Videos: <\/strong>Sent ahead of orientation, offering practical information such as travel and parking details and what to expect at orientation, to help new hires feel more confident and prepared.<\/li>\n\n\n\n<li><strong>Training Prep Videos<\/strong>: Sent before the training phase, this video focuses on tips for success during training and encourages new hires to provide feedback on their initial experiences.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/content.sundaysky.com\/IntouchCX\/Intouchcx_01_Welcome%20Video%20-%20ENGLISH%20-%20PH.mp4\"><\/video><\/figure>\n\n\n\n<p>One of the reasons we believe this is one of the best onboarding experiences is because it is <em>not<\/em> simply a single moment in time but rather a series of video touchpoints along the employee journey to help break up and organize information into key messages that are digestible in that moment. Delivering knowledge in context makes it more valuable and relevant.&nbsp;<\/p>\n\n\n\n<p>This approach keeps new employees engaged but also helps reduce attrition by maintaining consistent communication and support during the early stages of their employment. Determining when your audience needs to understand certain information is a recommended <a href=\"https:\/\/sundaysky.com\/resources\/complete-guide-to-customers-onboarding-videos-ebook\/\" target=\"_blank\" rel=\"noreferrer noopener\">best practice for transforming customer onboarding with video<\/a>, and is no different for elevating the employee onboarding experience, too.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Scaling employee onboarding video production globally with local flavor<\/h2>\n\n\n\n<p>The implementation of the video strategy at IntouchCX was a thoughtful process. The company chose to decentralize video creation, allowing regional teams across the globe to produce video stories that resonate with their specific audience. This approach ensured that videos were aligned to overall brand guidelines and tone but also culturally relevant to each region which personally resonated with each employee.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote has-text-color has-background has-medium-font-size\" style=\"border-style:none;border-width:0px;border-radius:0px;color:#f8f6f1;background:linear-gradient(315deg,rgb(3,25,80) 0%,rgb(0,83,229) 100%)\"><blockquote><p>\u201cPart of our strategy is figuring out how to <em>not<\/em> centralize the function of creating videos by really creating a structure that works for different regions and <strong>allows them to automate and create their own stories locally that resonate<\/strong> with their people.\u201d<\/p><cite>\u2014 Jay Urbiztondo, VP Global Employee Experience Strategy, IntouchCX<\/cite><\/blockquote><\/figure>\n\n\n\n<p>It was important for Jay to create a structure that empowers regional leaders to produce their own content. This decentralized approach ensures that the videos are not only relevant and engaging but also scalable across different offices, countries, and continents.<\/p>\n\n\n\n<p>To manage the scale of video production required for their global operations, IntouchCX partnered with SundaySky. The partnership allowed them to streamline the video creation process, making it more efficient and scalable. Within a few weeks, IntouchCX\u2019s design team had established guidelines and processes for regional teams around the globe to create videos autonomously while maintaining alignment with the brand\u2019s voice and creative standards.&nbsp;<\/p>\n\n\n\n<p>What\u2019s more, by scaling video production and bringing more creators into the video creation process, IntouchCX\u2019s design team also benefitted in terms of offloading some video editing tasks and getting back time to focus on bigger media projects.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote has-text-color has-background has-medium-font-size\" style=\"border-style:none;border-width:0px;border-radius:0px;color:#f8f6f1;background:linear-gradient(135deg,rgb(230,136,241) 0%,rgb(0,83,229) 100%)\"><blockquote><p>\u201cWe sought a <strong>self-serve video solution to alleviate the workload, empowering our team<\/strong> to create on-brand videos while freeing up our designers for larger projects. SundaySky checked all the boxes in providing simplicity in video creation, customizable templates, and AI-driven features.\u201d<\/p><cite>\u2014 Charles Ventura, Digital Media Designer, IntouchCX<\/cite><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Elevating the employee experience with onboarding videos<\/h2>\n\n\n\n<p>IntouchCX continues to trailblaze with other types of video content aimed at enhancing employee engagement and development. One notable initiative is a video storytelling series that features employees sharing their personal career growth journeys within the company. These videos not only highlight the opportunities for advancement at IntouchCX but also provide inspiration and motivation for new hires.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote has-text-color has-background has-medium-font-size\" style=\"border-style:none;border-width:0px;border-radius:0px;color:#f8f6f1;background:linear-gradient(315deg,rgb(3,25,80) 0%,rgb(0,83,229) 100%)\"><blockquote><p>\u201cWe&#8217;re a people business, so we want to make sure that we&#8217;re pointing the light internally. Our brand makeup is not just one corporate entity \u2013 it&#8217;s everyone. <strong>We want to give the platform to our people to tell their stories. <\/strong>How people have grown within our organization, how they succeeded, and telling it from their perspective and their voice.\u201d<\/p><cite>\u2014 Jay Urbiztondo, VP Global Employee Experience Strategy, IntouchCX<\/cite><\/blockquote><\/figure>\n\n\n\n<p>IntouchCX\u2019s innovative approach to leveraging video for employee onboarding demonstrates the power of video as a medium for creating a more dynamic and effective employee experience. By decentralizing video production and focusing on employee personalization through their local culture and region, Jay and his team are leading the business to set a new standard for employee onboarding at global companies. IntouchCX is an inspiring example of how video can transform employee experience, fostering a sense of support, growth, and community, from the very beginning of the employee journey.<\/p>\n\n\n\n<p><strong>Check out these additional resources to learn more:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>View the <a href=\"https:\/\/sundaysky.com\/customers\/employee-onboarding-experience-intouchcx\/\" target=\"_blank\" rel=\"noreferrer noopener\">IntouchCX case study<\/a><\/li>\n\n\n\n<li>Download our best practices ebook, <em><a href=\"https:\/\/sundaysky.com\/resources\/complete-guide-to-customers-onboarding-videos-ebook\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Complete Guide to Onboarding Experiences<\/a><\/em><\/li>\n\n\n\n<li>Level-up your <a href=\"https:\/\/sundaysky.com\/solutions\/onboarding\/\" target=\"_blank\" rel=\"noreferrer noopener\">onboarding experiences with SundaySky<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Why videos are a critical part of the IntouchCX employee journey, and how they scaled SundaySky regionally across the globe.<\/p>\n","protected":false},"author":61,"featured_media":16769,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"industry":[93],"use_case":[107],"blog-topic":[],"class_list":["post-17892","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","industry-b2b","use_case-onboarding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How IntouchCX is Creating Some of The Best Employee Onboarding Videos<\/title>\n<meta name=\"description\" content=\"Discover what one EX Leader is doing to create some of the best employee onboarding videos to improve engagement, retention, and the new hire 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