Once you\u2019ve established the purpose and direction of your video, you can kickstart your planning process with an outline, creative brief or script, which will help you think through your messaging and content. At SundaySky, we offer pre-designed story <\/a>templates<\/a> that are set up for you to take and make your own \u2013 providing an excellent starting point for your video project.<\/p>\n\n\n\n <\/p>\n\n\n\n For inspiration, you can leverage your prior campaigns and existing content. Think about what content you already have that could be adapted to video: like a monthly email newsletter, a page on your website, release notes, or reviews from customers. Using what you already have isn\u2019t just smart \u2013 it\u2019s also efficient.<\/p>\n\n\n\n Now that you’ve nailed down your story, break it into smaller topics that can then be mapped to scenes. For instance, if you\u2019re creating an onboarding video<\/a>, each onboarding step can be a unique scene in your video. It\u2019s all about showcasing your message in the best way possible, and SundaySky offers a tremendous variety of templates to support that.<\/p>\n\n\n\n If you\u2019re looking to add some variety to your video, you can also switch things up with SundaySky\u2019s \u201cLayouts\u201d feature, which allows you to rearrange content in multiple ways, without changing its essence.<\/p>\n\n\n\n It depends what platform you\u2019re using to create the video, but generally, every scene will include both narration and on-screen text. <\/p>\n\n\n\n On-screen text should be simple, clear and short. Your headlines should function as titles, announcing the main point, while subheads can be used to provide additional context. Narration takes things further by allowing you to share even more relevant details.<\/p>\n\n\n\n An important video best practice is to ensure that your narration and on-screen text complement each other rather than repeat the same message, and that they are aligned with the main message of each scene. This ensures your message comes across clearly and effectively, and makes for a balanced experience where both elements enhance the viewer\u2019s understanding.<\/p>\n\n\n\n With your script and scenes locked down, you\u2019re all set to bring your video to life. In SundaySky, you can select a theme, which guides the overall look and feel of the video.<\/p>\n\n\n\n A theme is a unique combination of motion graphic elements, animations, transitions and other visual elements. Ultimately, it’s what enables anyone to create a high-quality, professional video experience. And of course, you\u2019ll want your theme to be aligned with the message of your video. <\/p>\n\n\n\n Another way to liven up your video is by using media with motion. Moving visuals will keep your audience engaged, and you can either upload your own media or browse the video platform gallery, like SundaySky\u2019s Getty library. Even if you\u2019re limited to static images, you can use our zoom-in effect to give it some energy and motion.<\/p>\n\n\n\n As you edit and finesse your scenes, it\u2019s crucial to keep timing in mind. Although the length of your video may be anywhere from 15 seconds to several minutes, each scene should be relatively quick. This ensures viewers remain engaged, and prevents them from zoning out \u2013 especially important in today\u2019s world of short attention spans.<\/p>\n\n\n\n What are the best practices for video length? :<\/p>\n\n\n\n If you\u2019d like to learn the optimal video length for different types of videos and different digital channels, check out this comprehensive article by Vidyard: \u201cHow Long a Video Should Be\u201d<\/a>.<\/p>\n\n\n\n So your scenes are set up, and your narration, on-screen text and visuals are rounding into form. If you haven\u2019t done so already, it\u2019s time to focus on how you can serve each individual viewer with content that\u2019s personalized to them.<\/p>\n\n\n\n Personalized messaging is much more likely to keep your audience interested, engaged and invested. It\u2019s also much more effective in driving your desired business impact. But how do you get started?<\/p>\n\n\n\n What you\u2019ll need to do is match particular audience attributes to your content, and then tailor your content accordingly. This may involve using personal data like first name or last purchase or membership anniversary, or categorical data like the customer segment, tier or group they fall into.<\/p>\n\n\n\n Here are some ideas to consider:<\/p>\n\n\n\n You can add a scenic touch by showing Boston Harbor in the background.<\/p>\n\n\n\n Creating a captivating video involves a thoughtful combination of strategy and execution, and it\u2019s exponentially easier when you do it with SundaySky.<\/p>\n\n\n\n By taking advantage of these tips and best practices, you\u2019ll be well on your way to producing a compelling video that engages your customers and even makes them glad they watched! <\/p>\n","protected":false},"excerpt":{"rendered":" Crafting high-quality customer vide<\/p>\n","protected":false},"author":13,"featured_media":16138,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"industry":[],"use_case":[],"blog-topic":[75,126],"class_list":["post-17887","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","blog-topic-best-practices","blog-topic-video-creation-editing"],"acf":[],"yoast_head":"\n2. Turn topics into scenes<\/h2>\n\n\n\n
With your sequence of topics in place, you can now start to build your video. In the SundaySky platform, you do so by matching each topic (or scene) to a scene template. This will transform your content into a video where each scene flows seamlessly into one another, in accordance with your story structure.<\/p>\n\n\n\n3. Craft on-screen text & narration<\/h2>\n\n\n\n
![\"\"](\"https:\/\/sundaysky.com\/wp-content\/uploads\/2024\/06\/Blog-1.gif\")
<\/figure>\n\n\n\n4. Bring it to life with visuals<\/h2>\n\n\n\n
5. Manage your timing<\/h2>\n\n\n\n
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![\"\"](\"https:\/\/sundaysky.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-10-at-1.40.53-PM-1024x179.png\")
<\/figure>\n<\/figure>\n\n\n\n6. Tailor your messaging<\/h2>\n\n\n\n
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You can acknowledge this by including it as on-screen text under their name.<\/li>\n\n\n\n\n
You can go ahead and scrap the relevant scene.<\/li>\n\n\n\n
You might want to recommend a trip to Orlando instead of Las Vegas.<\/li>\n<\/ul>\n\n\n\nWrapping up<\/h2>\n\n\n\n
Remember: we\u2019re always here to help. If you\u2019d like more comprehensive guidance on building your story strategy or implementing any of these ideas, you can visit our <\/a>help center<\/a> or reach out to our creative strategy team.<\/p>\n\n\n\n