Video marketing uses video to deliver information, engage customers, and create compelling digital experiences. The goal is to effect desired behavior changes, like signing up for a service, completing onboarding processes, and using self-serve digital tools. More companies and businesses are now leveraging the benefits of video marketing to attract customers, nurture and grow relationships, strengthen loyalty, and build brand trust and product awareness.<\/p>\n
Powered by data and advanced technologies, videos generate empathy, connections, and value by creating individualized, relevant experiences and delivering important information where and when consumers need it. It has become a critical component of a superior digital customer experience strategy.<\/p>\n
The choice of video is supported by consumer viewing behaviors. According to Cisco<\/a><\/span>, video will make up 82% of internet traffic in 2021. SundaySky\u2019s own data echoes this trend: In the past year, SundaySky video viewer engagement has increased by over 12% per video viewed. This tells us customers are choosing to spend more time watching what is relevant to their needs.<\/p>\n Done well, videos are a powerful tool for marketing, and one that promotes retention, engagement, and drives behaviors. After watching a video, viewers remember 95% of the message. Contrast that with text, where readers retain only 10%. Videos increase landing page conversions by 80%, and videos are also shared on social more than text and images combined.<\/p>\n By providing relevant information when it’s needed, video builds trust and credibility, eases shopper uncertainty, and reinforces brand values. Businesses of all sizes use videos<\/a><\/span> to build trust and improve the customer experience by delivering customer value, proactively answering questions, and addressing customer pain points.<\/p>\nWhat are the Benefits of Video Marketing?<\/b><\/h1>\n
1. Video builds trust and credibility<\/b><\/span><\/h2>\n