{"id":17832,"date":"2020-09-25T20:49:50","date_gmt":"2020-09-25T20:49:50","guid":{"rendered":"https:\/\/sundaysky.com\/blog\/sundaysky-case-study-phased-approach-video-powered-experiences-educate-customers-prospects\/"},"modified":"2025-02-18T17:58:55","modified_gmt":"2025-02-18T17:58:55","slug":"sundaysky-case-study-phased-approach-video-powered-experiences-educate-customers-prospects","status":"publish","type":"blog","link":"https:\/\/sundaysky.com\/jp\/blog\/sundaysky-case-study-phased-approach-video-powered-experiences-educate-customers-prospects\/","title":{"rendered":"SundaySky as a Case Study: A Phased Approach to Our Own Video-Powered Experiences that Educate Our Customers and Prospects"},"content":{"rendered":"<h1>Believing you don\u2019t have access to the right data, assets, or time to quickly create and deliver engaging digital experiences to customers is a common misconception among marketers and CX leaders today. Another misconception? Thinking that a video scene can only be used in one specific video experience and can\u2019t be updated or reused again\u2026 and again.<\/h1>\n<p>SundaySky takes an agile, iterative approach to launch our customers\u2019 video-powered experiences first, then works to evolve and expand them over time making more use of video scenes as sharable and modular building blocks. The wide range of video solutions we offer (dynamic, interactive, contextual, and individualized) enables the creation of purposeful, outcome-driven content that&#8217;s relevant to each viewer with or without data. You\u2019re probably thinking: \u201cOK, but what does all of that even mean?\u201d<\/p>\n<blockquote>\n<h3 style=\"text-align: center;\"><span style=\"color: #0d5eb8;\">\u201c&#8230;create purposeful, outcome-driven content that&#8217;s relevant to each viewer with or without data available.\u201d\u00a0<\/span><\/h3>\n<\/blockquote>\n<p>As consumers, we know how it feels when we\u2019re faced with complex information such as changes to our monthly phone bill, new healthcare benefits, instructions to self-install internet, and so on. So at SundaySky, we know it\u2019s critical to create engaging educational content to explain to our customers and prospects what we do, how we do it, and why it&#8217;s valuable. We created the Sundaysky VX Explainer, a robust video-powered experience about video-powered experiences. (See it for yourself at <strong><a href=\"http:\/\/vx.sundaysky.com\" target=\"_blank\" rel=\"noopener noreferrer\">vx.sundaysky.com<\/a><\/strong>).<\/p>\n<p><a href=\"https:\/\/info.sundaysky.com\/summit2020\" target=\"_blank\" rel=\"noopener noreferrer\">This year at SundaySky\u2019s virtual summit<\/a>, I had the chance to demonstrate our VX Explainer, exposing our phased, agile, and iterative approach to building and launching video experiences. This robust experience showcased how we enable content velocity and creative flexibility to update scenes, build new stories, and deepen viewer relevancy over time, elevating our capabilities in scalability, effectiveness, and efficiencies. Here&#8217;s a modular scene that explains \u201cscene modularity\u201d from one of the videos we created about how VX works:<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/MayYevH6V9U\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center>As we do with every experience, we started with a framework; how we define the strategy. We mapped out all of the topics (scenes) we wanted to potentially include in our VX Explainer videos, then assigned the scenes to stories. Each story is a sequence of scenes, or a narrative. So by creating a robust scene library with multiple topics, the possibilities of telling unique purposeful stories are endless.<\/p>\n<blockquote>\n<h3 style=\"text-align: center;\"><span style=\"color: #0d5eb8;\">\u201c&#8230;by creating a robust scene library with multiple topics, the possibilities of telling unique purposeful stories are endless.\u201d<\/span><\/h3>\n<\/blockquote>\n<p>Once the scenes were planned, we wanted to go live with something fast so we developed three educational stories as contextual videos, meaning no logic or data to drive individualization just yet. Simply, a basic landing page to host the videos we\u2019d send to prospects and customers, enabling us to learn and optimize the content in the next phase.<\/p>\n<p><a href=\"https:\/\/vx.sundaysky.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sundaysky.com\/wp-content\/uploads\/2020\/09\/SundaySky-interactive-video-experience-1024x576.png\" alt=\"SundaySky interactive video experience\" width=\"1024\" height=\"576\" \/><\/a><br \/>\nLike you, we want our messages to resonate with each viewer on a more personal level to help them understand the content and relate to it. So to achieve an emotional connection, we evolved the content by adding a layer of individualization into some of the scenes.<\/p>\n<p>Individualization starts with a first name, but we wanted to make the content truly tailored to the viewer. We created audience segmentation based on industry\u2014telecom, retail, healthcare, etc.\u2014 and the viewer\u2019s role. By including these variations in the messaging, we can tell a more compelling story around why VX is valuable for your industry and how you can use it. The opening scene is a pretty straightforward piece of content, but its architecture is complex, built with the intent to maximize scene reuse across different stories.<\/p>\n<blockquote>\n<h3 style=\"text-align: center;\"><span style=\"color: #0d5eb8;\">\u201c&#8230;built with intent to maximize scene reuse across different stories.\u201d<\/span><\/h3>\n<\/blockquote>\n<p>In our Builder, the same opening scene can be dynamically built from a static scene with no logic or variations, to individualized after implementing data and logic. Here\u2019s a preview of what that looks like:<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/v9t41_LCzKA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center>The individualized scene includes the first name of the viewer as well as acknowledgment of their role and industry, making it much more relevant and relatable. And since this scene is shared across different stories, the visuals and narration also changed to highlight the main topic in the video.<\/p>\n<p>One of the greatest values of our platform is the ability to repurpose scenes out of the existing scene library. Since so much great content is developed, we want to maximize the potential of our scene library the same way we do for our customers, so we started creating more stories out of existing scenes. We pick the scenes that make the most sense in new stories and adjust the content slightly to create a new cohesive message. The videos are built with placeholders, so it&#8217;s easy to make changes to on-screen text, narration, and images to give the scene a new meaning and purpose.<\/p>\n<blockquote>\n<h3 style=\"text-align: center;\"><span style=\"color: #0d5eb8;\">\u201cWe want to maximize the potential of our scene library the same way we do for our customers.\u201d<\/span><\/h3>\n<\/blockquote>\n<p>But why stop there? We wanted to give the viewer complete control to tailor their own videos and navigate through this wonderful content that we created. So for the final phase, we built an interactive video-powered experience, where the viewer is asked two questions: what&#8217;s your role? and what\u2019s your industry? They then receive their individualized VX in real-time and navigate to other video topics available to them on the page. Check it out: <strong><a href=\"https:\/\/vx.sundaysky.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">vx.sundaysky.com<\/a><\/strong><\/p>\n<p>As you think about enhancing your own CX strategy, remember that a robust scene library can be a powerful tool to create endless video-powered experiences fast and at scale. Further, the wide range of video experiences we activate (contextual, individualized, dynamic, and interactive), serves a unique opportunity to deliver the right content to the right viewer at the right time in the most appropriate channel, and it doesn&#8217;t even have to include data. Lastly, repurposing scenes can help build new content to achieve new goals, quickly and efficiently.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Believing you don\u2019t have access to <\/p>\n","protected":false},"author":7,"featured_media":19509,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"industry":[],"use_case":[],"blog-topic":[78,77],"class_list":["post-17832","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","blog-topic-customer-care","blog-topic-platform"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SundaySky as a Case Study: A Phased Approach to Our Own Video-Powered Experiences that Educate Our Customers and Prospects | SundaySky<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sundaysky.com\/jp\/blog\/sundaysky-case-study-phased-approach-video-powered-experiences-educate-customers-prospects\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SundaySky as a Case Study: A Phased Approach to Our Own Video-Powered Experiences that Educate Our Customers and Prospects | SundaySky\" \/>\n<meta property=\"og:description\" content=\"Believing you don\u2019t have access to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sundaysky.com\/jp\/blog\/sundaysky-case-study-phased-approach-video-powered-experiences-educate-customers-prospects\/\" \/>\n<meta property=\"og:site_name\" content=\"SundaySky\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SundaySkyVideo\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-18T17:58:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sundaysky.com\/wp-content\/uploads\/2020\/09\/SSKY-as-own-case-study-png.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@sundaysky\" \/>\n<meta name=\"twitter:label1\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data1\" content=\"5\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/blog\\\/sundaysky-case-study-phased-approach-video-powered-experiences-educate-customers-prospects\\\/\",\"url\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/blog\\\/sundaysky-case-study-phased-approach-video-powered-experiences-educate-customers-prospects\\\/\",\"name\":\"SundaySky as a Case Study: A Phased Approach to Our Own Video-Powered Experiences that Educate Our Customers and Prospects | SundaySky\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/blog\\\/sundaysky-case-study-phased-approach-video-powered-experiences-educate-customers-prospects\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/blog\\\/sundaysky-case-study-phased-approach-video-powered-experiences-educate-customers-prospects\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sundaysky.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/SSKY-as-own-case-study-png.webp\",\"datePublished\":\"2020-09-25T20:49:50+00:00\",\"dateModified\":\"2025-02-18T17:58:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/blog\\\/sundaysky-case-study-phased-approach-video-powered-experiences-educate-customers-prospects\\\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sundaysky.com\\\/jp\\\/blog\\\/sundaysky-case-study-phased-approach-video-powered-experiences-educate-customers-prospects\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/blog\\\/sundaysky-case-study-phased-approach-video-powered-experiences-educate-customers-prospects\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sundaysky.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/SSKY-as-own-case-study-png.webp\",\"contentUrl\":\"https:\\\/\\\/sundaysky.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/SSKY-as-own-case-study-png.webp\",\"width\":640,\"height\":640},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/blog\\\/sundaysky-case-study-phased-approach-video-powered-experiences-educate-customers-prospects\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blogs\",\"item\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SundaySky as a Case Study: A Phased Approach to Our Own Video-Powered Experiences that Educate Our Customers and Prospects\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/#website\",\"url\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/\",\"name\":\"SundaySky Video Platform\",\"description\":\"Transforming Customer Engagement with Video\",\"publisher\":{\"@id\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/#organization\"},\"alternateName\":\"SundaySky\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/#organization\",\"name\":\"SundaySky\",\"url\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sundaysky.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Sundaysky-logo-02.png\",\"contentUrl\":\"https:\\\/\\\/sundaysky.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Sundaysky-logo-02.png\",\"width\":1920,\"height\":1080,\"caption\":\"SundaySky\"},\"image\":{\"@id\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SundaySkyVideo\",\"https:\\\/\\\/x.com\\\/sundaysky\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sundaysky\\\/\",\"https:\\\/\\\/www.instagram.com\\\/sundayskyvideo\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SundaySky as a Case Study: A Phased Approach to Our Own Video-Powered Experiences that Educate Our Customers and Prospects | SundaySky","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sundaysky.com\/jp\/blog\/sundaysky-case-study-phased-approach-video-powered-experiences-educate-customers-prospects\/","og_locale":"ja_JP","og_type":"article","og_title":"SundaySky as a Case Study: A Phased Approach to Our Own Video-Powered Experiences that Educate Our Customers and Prospects | SundaySky","og_description":"Believing you don\u2019t have access to","og_url":"https:\/\/sundaysky.com\/jp\/blog\/sundaysky-case-study-phased-approach-video-powered-experiences-educate-customers-prospects\/","og_site_name":"SundaySky","article_publisher":"https:\/\/www.facebook.com\/SundaySkyVideo","article_modified_time":"2025-02-18T17:58:55+00:00","og_image":[{"width":640,"height":640,"url":"https:\/\/sundaysky.com\/wp-content\/uploads\/2020\/09\/SSKY-as-own-case-study-png.webp","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@sundaysky","twitter_misc":{"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"5\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sundaysky.com\/jp\/blog\/sundaysky-case-study-phased-approach-video-powered-experiences-educate-customers-prospects\/","url":"https:\/\/sundaysky.com\/jp\/blog\/sundaysky-case-study-phased-approach-video-powered-experiences-educate-customers-prospects\/","name":"SundaySky as a Case Study: A Phased Approach to Our Own Video-Powered Experiences that Educate Our Customers and Prospects | SundaySky","isPartOf":{"@id":"https:\/\/sundaysky.com\/jp\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sundaysky.com\/jp\/blog\/sundaysky-case-study-phased-approach-video-powered-experiences-educate-customers-prospects\/#primaryimage"},"image":{"@id":"https:\/\/sundaysky.com\/jp\/blog\/sundaysky-case-study-phased-approach-video-powered-experiences-educate-customers-prospects\/#primaryimage"},"thumbnailUrl":"https:\/\/sundaysky.com\/wp-content\/uploads\/2020\/09\/SSKY-as-own-case-study-png.webp","datePublished":"2020-09-25T20:49:50+00:00","dateModified":"2025-02-18T17:58:55+00:00","breadcrumb":{"@id":"https:\/\/sundaysky.com\/jp\/blog\/sundaysky-case-study-phased-approach-video-powered-experiences-educate-customers-prospects\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sundaysky.com\/jp\/blog\/sundaysky-case-study-phased-approach-video-powered-experiences-educate-customers-prospects\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/sundaysky.com\/jp\/blog\/sundaysky-case-study-phased-approach-video-powered-experiences-educate-customers-prospects\/#primaryimage","url":"https:\/\/sundaysky.com\/wp-content\/uploads\/2020\/09\/SSKY-as-own-case-study-png.webp","contentUrl":"https:\/\/sundaysky.com\/wp-content\/uploads\/2020\/09\/SSKY-as-own-case-study-png.webp","width":640,"height":640},{"@type":"BreadcrumbList","@id":"https:\/\/sundaysky.com\/jp\/blog\/sundaysky-case-study-phased-approach-video-powered-experiences-educate-customers-prospects\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sundaysky.com\/jp\/"},{"@type":"ListItem","position":2,"name":"Blogs","item":"https:\/\/sundaysky.com\/jp\/blog\/"},{"@type":"ListItem","position":3,"name":"SundaySky as a Case Study: A Phased Approach to Our Own Video-Powered Experiences that Educate Our Customers and Prospects"}]},{"@type":"WebSite","@id":"https:\/\/sundaysky.com\/jp\/#website","url":"https:\/\/sundaysky.com\/jp\/","name":"SundaySky Video Platform","description":"Transforming Customer Engagement with Video","publisher":{"@id":"https:\/\/sundaysky.com\/jp\/#organization"},"alternateName":"SundaySky","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sundaysky.com\/jp\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/sundaysky.com\/jp\/#organization","name":"SundaySky","url":"https:\/\/sundaysky.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/sundaysky.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/sundaysky.com\/wp-content\/uploads\/2022\/11\/Sundaysky-logo-02.png","contentUrl":"https:\/\/sundaysky.com\/wp-content\/uploads\/2022\/11\/Sundaysky-logo-02.png","width":1920,"height":1080,"caption":"SundaySky"},"image":{"@id":"https:\/\/sundaysky.com\/jp\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SundaySkyVideo","https:\/\/x.com\/sundaysky","https:\/\/www.linkedin.com\/company\/sundaysky\/","https:\/\/www.instagram.com\/sundayskyvideo\/"]}]}},"_links":{"self":[{"href":"https:\/\/sundaysky.com\/jp\/wp-json\/wp\/v2\/blog\/17832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sundaysky.com\/jp\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/sundaysky.com\/jp\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/sundaysky.com\/jp\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sundaysky.com\/jp\/wp-json\/wp\/v2\/comments?post=17832"}],"version-history":[{"count":0,"href":"https:\/\/sundaysky.com\/jp\/wp-json\/wp\/v2\/blog\/17832\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sundaysky.com\/jp\/wp-json\/wp\/v2\/media\/19509"}],"wp:attachment":[{"href":"https:\/\/sundaysky.com\/jp\/wp-json\/wp\/v2\/media?parent=17832"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/sundaysky.com\/jp\/wp-json\/wp\/v2\/industry?post=17832"},{"taxonomy":"use_case","embeddable":true,"href":"https:\/\/sundaysky.com\/jp\/wp-json\/wp\/v2\/use_case?post=17832"},{"taxonomy":"blog-topic","embeddable":true,"href":"https:\/\/sundaysky.com\/jp\/wp-json\/wp\/v2\/blog-topic?post=17832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}