{"id":17814,"date":"2012-05-22T11:10:09","date_gmt":"2012-05-22T11:10:09","guid":{"rendered":"https:\/\/sundaysky.com\/blog\/how-personalized-video-engagement-can-turn-lemons-into-lemonade\/"},"modified":"2025-02-13T21:24:59","modified_gmt":"2025-02-13T21:24:59","slug":"how-personalized-video-engagement-can-turn-lemons-into-lemonade","status":"publish","type":"blog","link":"https:\/\/sundaysky.com\/jp\/blog\/how-personalized-video-engagement-can-turn-lemons-into-lemonade\/","title":{"rendered":"How Personalized Video Engagement Can Turn Lemons into Lemonade"},"content":{"rendered":"

In every engagement a brand has with its consumers, there are perceived positive and negative experiences. Personalized engagement with online video can minimize, and even eliminate, potential negatives.\"\"<\/p>\n

Let’s face it – consumer perception is everything for a brand. When a brand\u00a0engages consumers with an email stating,\u00a0“we are pleased to inform you that your order has shipped and will arrive tomorrow,” consumer reaction tends to be favorable\u00a0(assuming, of course,\u00a0the notification meets or exceeds\u00a0expectations). Other forms of engagement\u00a0may be\u00a0neutral, e.g., order confirmation, advertising or promotions. And still other engagements that brands have with their consumers are perceived as\u00a0negative – one of the most prominent negative engagements\u00a0being the receipt of a\u00a0first bill or statement.<\/p>\n

Nobody enjoys receiving and paying bills, but when the\u00a0amount is surprising\u00a0or unexpected and it is difficult to determine why, then the experience worsens. This phenomena is usually referred to as bill shock<\/a>\u00a0and it is\u00a0quite common when receiving bills from telcommunications providers.<\/p>\n

The reactions can be diverse.<\/p>\n

However, flat fees and repackaging are not the only ways to mitigate that effect. A negative can be turned into a positive by using personalized video to:<\/p>\n