\n what the future of online advertising looks like. I can’t tell you if video ads will be scanning your eyeballs to
\n recognize the year you began your AmEx card, but I will declare the following characteristics of SmartVideo
\n advertising in the future…<\/p>\n
![\"Personalized](\"\/\/cdn2.hubspot.net\/hub\/165863\/file-18400756-png\/images\/personalized-112px.png\"\n)
<\/p>\n
It\u2019s personalized<\/strong>. Today, the idea of It\u2019s real-time<\/strong>. Each ad impression should take Talking about results, the future of video advertising has to be Speaking about optimization<\/strong>, I recently heard someone refer to the current world of advertising as Clearly the world of video advertising is in flux. New technologies are changing the way we create and consume ads. Today, 90% of online video ads are repurposed TV campaigns. Yet as online video technology evolves, what does the future of video advertising look like?<\/p>\n","protected":false},"author":7,"featured_media":20057,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"industry":[],"use_case":[104],"blog-topic":[],"class_list":["post-17774","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","use_case-advertising"],"acf":[],"yoast_head":"\n
\n addressing the ad viewer by his first name sounds creepy, but apparently in the future (at least the one portrayed
\n by Steven Spielberg), privacy concerns are no longer an issue. Until the industry gets there, the focus should be on
\n personally relevant content that doesn\u2019t cross the \u201ccreepy\u201d line.<\/p>\n![\"Real-Time](\"\/\/cdn2.hubspot.net\/hub\/165863\/file-18401836-png\/images\/realtime-112px.png\"\n)
<\/p>\n
\n into account all the historic, contextual and behavioral data of the consumer viewing the ad. By pulling all this
\n information on-the-fly and delivering the right engagement creative \u201cjust in time,\u201d the advertiser can achieve the
\n best results. An ad delivered during the day on your mobile device while on the go should, and will, deliver a
\n different experience than an ad late at night on your big connected TV screen before you go to bed. Again, real-time
\n affects relevancy, which in turn affects results.<\/p>\n![\"Measure](\"\/\/cdn2.hubspot.net\/hub\/165863\/file-18395806-png\/images\/measurable-112px.png\"\n)
<\/p>\n
\n measurable.<\/strong> As
\n Measurability of the entire ad cycle, from opportunity buying, through creative\/experience all the way to desired
\n impact, paves the way to introduce optimization.<\/p>\n
\n \u201chighly optimized crap.\u201d SmartVideo advertising has the potential to deliver not only great brand experience and
\n engagement, but also optimized performance-oriented results, as I discussed in a
\n a video ad. With SmartVideo technology, you can easily go through champion\/challenger tests to determine the best
\n creative and achieve better results over time.<\/p>\n![\"Minority](\"\/\/cdn2.hubspot.net\/hub\/165863\/file-18396359-png\/images\/minorityreport-2.png\"\n)
<\/p>\n
\n And while no one knows what the future holds, some clear trends are beginning to emerge. I believe that in the next
\n few years we will see more and more ads that resemble the future Tom Cruise helped us discover.<\/p>\nWhat do you think about the future of video advertising? Are you concerned about the privacy issues raised by the
\n ability to personalize ads? Do you like or dislike the above \u201cfuture\u201d scenario?<\/h4>\n","protected":false},"excerpt":{"rendered":"