{"id":17770,"date":"2012-09-12T08:40:50","date_gmt":"2012-09-12T08:40:50","guid":{"rendered":"https:\/\/sundaysky.com\/blog\/compelling-customer-experiences-connecting-through-multiple-channels\/"},"modified":"2025-02-18T16:57:08","modified_gmt":"2025-02-18T16:57:08","slug":"compelling-customer-experiences-connecting-through-multiple-channels","status":"publish","type":"blog","link":"https:\/\/sundaysky.com\/jp\/blog\/compelling-customer-experiences-connecting-through-multiple-channels\/","title":{"rendered":"Compelling Customer Experiences: Connecting through Multiple Channels"},"content":{"rendered":"<p><em>This is a guest blog post from\u00a0<a title=\"Avi Greenfield\" href=\"http:\/\/www.linkedin.com\/in\/avigreenfield\" target=\"_blank\" rel=\"noopener noreferrer\">Avi Greenfield<\/a>, Product Manager for HP Exstream.\u00a0<\/em><\/p>\n<p>On our <a title=\"Exstream Impact\" href=\"http:\/\/h30611.www3.hp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Exstream Impact<\/a> blog, we frequently discuss the importance of multi-channel customer communications to better the customer experience. In today\u2019s society and economy, consumers and workers are more mobile than ever. The lines are blurring between devices and technology people use at work versus play. With more than <a title=\"350 million tablets\" href=\"http:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=4&amp;cad=rja&amp;ved=0CDYQFjAD&amp;url=http%3A%2F%2Fwww.mckinsey.com%2F~%2Fmedia%2Fmckinsey%2Fdotcom%2Fclient_service%2FHigh%2520Tech%2FPDFs%2FCyber-boom_and_the_domination_of_tablets_April_2012.ashx&amp;ei=dIA\" target=\"_blank\" rel=\"noopener noreferrer\">350 million tablets<\/a> and <a title=\"one billion Smartphones\" href=\"http:\/\/bits.blogs.nytimes.com\/2012\/02\/13\/get-ready-for-1-billion-smartphones-by-2016-forrester-says\/\" target=\"_blank\" rel=\"noopener noreferrer\">one billion Smartphones<\/a> expected to be in use in the U.S. by 2016, it\u2019s no wonder that consumers are demanding access to communications through electronic channels in addition to traditional print or snail mail.<\/p>\n<p>While some customers prefer to have communications (utility bills, bank statements, insurance policies, etc.) sent via traditional mail others desire communications sent via text message or email. To stay competitive, it is vital for companies to have a customer communications strategy that includes the ability to provide critical information to customers through all possible preferred channels such as the web, SMS, email, video, digital mailboxes and mobile applications.<\/p>\n<p>I personally think that smart video communications is going to become very popular with consumers. Look at the phenomenon that occurred when YouTube was introduced. Now, more than 800 million unique users visit <a title=\"YouTube\" href=\"http:\/\/www.youtube.com\/t\/press_statistics\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a> each month and more than 4 billion hours of videos are watched monthly. Interesting videos are drawing the attention of consumers all over the world and companies that capitalize on the video trend and deliver communications through this channel will hook the attention of those with wandering minds. Imagine delivering personally relevant <span style=\"text-decoration: underline;\"><a title=\"health insurance account summaries\" href=\"http:\/\/youtu.be\/RB_Lw0Od3xM\" target=\"_blank\" rel=\"noopener noreferrer\">health insurance account summaries<\/a><\/span>\u00a0along with wellness tips in a smart video to members. Communications delivered through a video channel introduce a better, smarter way to deliver personalized, engaging communications to consumers in real-time.<\/p>\n<p>The companies that are able to design and deliver targeted, personalized, relevant customer communications through multiple print and electronic channels will have a competitive advantage when it comes to attracting new customers, as well as growing existing customer relationships and increasing loyalty.<\/p>\n<p style=\" \"><em>The Humana &#8220;Explanation of Benefits&#8221; demo video was presented at the 2012 HP Exstream Americas User Conference in Nashville, September 10-13.<\/em><\/p>\n<h4>Thanks for your guest blog, Avi!<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>The importance of using multiple channels and smart video to meet customer wants and needs.<\/p>\n","protected":false},"author":4,"featured_media":20109,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"industry":[],"use_case":[],"blog-topic":[78],"class_list":["post-17770","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","blog-topic-customer-care"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Compelling Customer Experiences: Connecting through Multiple Channels | SundaySky<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sundaysky.com\/jp\/blog\/compelling-customer-experiences-connecting-through-multiple-channels\/\" \/>\n<meta property=\"og:locale\" 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