{"id":17758,"date":"2012-10-18T08:20:36","date_gmt":"2012-10-18T08:20:36","guid":{"rendered":"https:\/\/sundaysky.com\/blog\/when-to-use-15-second-vs-30-second-retargeted-video-ads\/"},"modified":"2025-02-13T21:42:29","modified_gmt":"2025-02-13T21:42:29","slug":"when-to-use-15-second-vs-30-second-retargeted-video-ads","status":"publish","type":"blog","link":"https:\/\/sundaysky.com\/jp\/blog\/when-to-use-15-second-vs-30-second-retargeted-video-ads\/","title":{"rendered":"When to Use 15-Second vs 30-Second Retargeted Video Ads"},"content":{"rendered":"

Similar to television advertising, the most effective lengths for online video ads are 15 and 30-second spots. Yet the advantage SmartVideo advertising has over TV is that pre-roll ads are targeted to customers based on their individual behavior<\/a>, value or other personal relevance. But which video ad length is most successful at converting site abandoners in to your loyal customers?<\/p>\n

The marriage of retargeting and video advertising is a match made in marketing heaven. You already know the secrets to delivering retargeted video ads<\/a>, so here are the details for when to use a 15-second video ad versus a 30-second one.<\/p>\n

Bid on 15-second video ads for repeat \u201cshop-a-lot\u201d customers<\/h3>\n

These customers have a high impression value because they visit your site and purchase more frequently than any other segment, such as first-time buyers or non-customers. Therefore, a 15-second ad is enough to re-engage them, either by showcasing the last product viewed or a related item of a recent purchase. Furthermore, repeat customers are familiar with your brand, so save those extra 15 seconds for a prospect who is not.\u00a0Additional characteristics of a high-value customer:<\/p>\n