{"id":17716,"date":"2013-05-07T15:00:52","date_gmt":"2013-05-07T15:00:52","guid":{"rendered":"https:\/\/sundaysky.com\/blog\/why-delivery-channels-matter-for-smartvideo-success-infographic\/"},"modified":"2025-02-13T21:50:25","modified_gmt":"2025-02-13T21:50:25","slug":"why-delivery-channels-matter-for-smartvideo-success-infographic","status":"publish","type":"blog","link":"https:\/\/sundaysky.com\/jp\/blog\/why-delivery-channels-matter-for-smartvideo-success-infographic\/","title":{"rendered":"Why Delivery Channels Matter for SmartVideo Success [Infographic]"},"content":{"rendered":"<p>I recently joined SundaySky as Head of Customer Success, to support our customers with the strategic delivery of their performance-focused SmartVideo programs. I was excited to join the team at a time when SmartVideo is disrupting the video and customer lifecycle space. The team is motivated and super smart, plus I get to work with the most recognized brands who are totally invested in building the most engaging and impactful customer engagement experiences.<img decoding=\"async\" class=\"mce-hs-more\" style=\"height: 20px !important;\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" \/><\/p>\n<p>Right away, I recognized the channel by which you deliver SmartVideo is as important as the video content itself. SmartVideo delivery follows the age-old conundrum of the tree falling in the word: If a SmartVideo is delivered and no one views it, is it effective? This is precisely why the channel or trigger you take to deliver your SmartVideos is key in the impact they will return.<\/p>\n<p>In the past, we\u2019ve shared best practice tips for delivering SmartVideo via webpages, email, and pre-roll ads, and today I\u2019d like to share some key finding from Part 2 of our SmartVideo Index: In Brief. These data gems, collected across all live customer programs, should serve as a guiding tool in evaluating SmartVideo performance and benchmarks by various delivery channels. (And if you missed it, yesterday we <a title=\"revealed Part 1\" href=\"https:\/\/sundaysky.com\/blog\/A-Snapshot-of-SmartVideo-Consumption-Infographic\" target=\"_blank\" rel=\"noopener noreferrer\">revealed Part 1<\/a>, a snapshot of consumption stats to date.)<\/p>\n<p>One trend that\u2019s emerged in the last six months is SmartVideo delivered via two or more channels.\u00a0This manner of multiple channels allows for consumer viewing preference, ultimately lifting engagement rates such as average completion and in-video call-to-action clicks. Brands recognize the importance of customer communication preferences, are maximizing the use of every appropriate channel for customer engagement, and realize greater engagement and performance results when delivering SmartVideos via more than one channel. Check out the top metrics and our infographic below on SmartVideo Consumption by Delivery Channel.<\/p>\n<ol>\n<li><strong>1 in 4 visitors<\/strong> that encounter a webpage with a SmartVideo click to play it on average. (<a title=\"Tweet this stat!\" href=\"http:\/\/clicktotweet.com\/aBfXY\" target=\"_blank\" rel=\"noopener noreferrer\">Tweet this stat!<\/a>)\n<\/li>\n<li>SmartVideos on webpages have an <strong>average watch length of 117 seconds<\/strong>, 2.7X longer than a video with a \u201cone to many\u201d message. (<a title=\"Tweet this stat!\" href=\"http:\/\/clicktotweet.com\/y6ruc\" target=\"_blank\" rel=\"noopener noreferrer\">Tweet this stat!<\/a>)\n<\/li>\n<li>SmartVideo pre-roll ads have a <strong>2% video click-through rate<\/strong>, 20X higher than display ads, 8X higher than rich media, and 2X higher than other video ads. (<a title=\"Tweet this stat!\" href=\"http:\/\/clicktotweet.com\/c_F19\" target=\"_blank\" rel=\"noopener noreferrer\">Tweet this stat!<\/a>)\u00a0<em>A compelling call-to-action is a <a title=\"recommended best practice\" href=\"http:\/\/info.sundaysky.com\/blog\/bid\/220124\/4-Tips-for-Delivering-Retargeted-Video-Ads\" target=\"_blank\" rel=\"noopener noreferrer\">recommended best practice<\/a> for maximizing viewer engagement and delivering business results.\n<p><\/em><\/li>\n<li>\u201cPersonalized video\u201d in the email subject line <strong>averages 46% open rates, 3.5X greater <\/strong>than emails with just \u201cvideo\u201d in the subject line. (<a title=\"Tweet this stat!\" href=\"http:\/\/clicktotweet.com\/lEZbs\" target=\"_blank\" rel=\"noopener noreferrer\">Tweet this stat!<\/a>)\n<\/li>\n<li>SmartVideo programs delivered by <strong>one channel average 13% video CTA click-through rate<\/strong> and 56% completion rate. (<a title=\"Tweet this stat!\" href=\"http:\/\/clicktotweet.com\/9lbfo\" target=\"_blank\" rel=\"noopener noreferrer\">Tweet this stat!<\/a>)\n<\/li>\n<li>Higher video engagement rates occur when SmartVideo is delivered via two channels, averaging <strong>24% video CTA click-through rate and 70% completion rate<\/strong>. (<a title=\"Tweet this stat!\" href=\"http:\/\/clicktotweet.com\/N29KS\" target=\"_blank\" rel=\"noopener noreferrer\">Tweet this stat!<\/a>)\n<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"alignCenter\" style=\"margin-left: auto; margin-right: auto;\" src=\"\/\/cdn2.hubspot.net\/hub\/165863\/file-33192090-jpg\/images\/sundaysky_sv_index_q1_infographic_part-2_5-6-13-resized-600.jpg\" alt=\"SmartVideo Index Part 2 - Delivery Channels\" border=\"0\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SundaySky&#8217;s Head of Customer Success reveals SmartVideo data gems and stats by delivery channels, from The SmartVideo Index: In Brief &#8211; Part 2.<\/p>\n","protected":false},"author":7,"featured_media":20041,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"industry":[],"use_case":[],"blog-topic":[75],"class_list":["post-17716","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","blog-topic-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Delivery Channels Matter for SmartVideo Success [Infographic] | SundaySky<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sundaysky.com\/jp\/blog\/why-delivery-channels-matter-for-smartvideo-success-infographic\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Delivery Channels Matter for SmartVideo Success [Infographic] | SundaySky\" \/>\n<meta property=\"og:description\" content=\"SundaySky&#039;s Head of Customer Success reveals SmartVideo data gems and stats by delivery channels, from The SmartVideo Index: In Brief - Part 2.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sundaysky.com\/jp\/blog\/why-delivery-channels-matter-for-smartvideo-success-infographic\/\" \/>\n<meta property=\"og:site_name\" content=\"SundaySky\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SundaySkyVideo\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-13T21:50:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sundaysky.com\/wp-content\/uploads\/2013\/05\/Why-Delivery-Channels-Matter-for-SmartVideo-Success-Infographic-png.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"660\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@sundaysky\" \/>\n<meta name=\"twitter:label1\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data1\" content=\"3\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/blog\\\/why-delivery-channels-matter-for-smartvideo-success-infographic\\\/\",\"url\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/blog\\\/why-delivery-channels-matter-for-smartvideo-success-infographic\\\/\",\"name\":\"Why Delivery Channels Matter for SmartVideo Success [Infographic] | SundaySky\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/blog\\\/why-delivery-channels-matter-for-smartvideo-success-infographic\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/blog\\\/why-delivery-channels-matter-for-smartvideo-success-infographic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sundaysky.com\\\/wp-content\\\/uploads\\\/2013\\\/05\\\/Why-Delivery-Channels-Matter-for-SmartVideo-Success-Infographic-png.webp\",\"datePublished\":\"2013-05-07T15:00:52+00:00\",\"dateModified\":\"2025-02-13T21:50:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/blog\\\/why-delivery-channels-matter-for-smartvideo-success-infographic\\\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sundaysky.com\\\/jp\\\/blog\\\/why-delivery-channels-matter-for-smartvideo-success-infographic\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/blog\\\/why-delivery-channels-matter-for-smartvideo-success-infographic\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sundaysky.com\\\/wp-content\\\/uploads\\\/2013\\\/05\\\/Why-Delivery-Channels-Matter-for-SmartVideo-Success-Infographic-png.webp\",\"contentUrl\":\"https:\\\/\\\/sundaysky.com\\\/wp-content\\\/uploads\\\/2013\\\/05\\\/Why-Delivery-Channels-Matter-for-SmartVideo-Success-Infographic-png.webp\",\"width\":660,\"height\":660},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/blog\\\/why-delivery-channels-matter-for-smartvideo-success-infographic\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blogs\",\"item\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Why Delivery Channels Matter for SmartVideo Success [Infographic]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/#website\",\"url\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/\",\"name\":\"SundaySky Video Platform\",\"description\":\"Transforming Customer Engagement with Video\",\"publisher\":{\"@id\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/#organization\"},\"alternateName\":\"SundaySky\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/#organization\",\"name\":\"SundaySky\",\"url\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sundaysky.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Sundaysky-logo-02.png\",\"contentUrl\":\"https:\\\/\\\/sundaysky.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Sundaysky-logo-02.png\",\"width\":1920,\"height\":1080,\"caption\":\"SundaySky\"},\"image\":{\"@id\":\"https:\\\/\\\/sundaysky.com\\\/jp\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SundaySkyVideo\",\"https:\\\/\\\/x.com\\\/sundaysky\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sundaysky\\\/\",\"https:\\\/\\\/www.instagram.com\\\/sundayskyvideo\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Delivery Channels Matter for SmartVideo Success [Infographic] | SundaySky","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sundaysky.com\/jp\/blog\/why-delivery-channels-matter-for-smartvideo-success-infographic\/","og_locale":"ja_JP","og_type":"article","og_title":"Why Delivery Channels Matter for SmartVideo Success [Infographic] | SundaySky","og_description":"SundaySky's Head of Customer Success reveals SmartVideo data gems and stats by delivery channels, from The SmartVideo Index: In Brief - Part 2.","og_url":"https:\/\/sundaysky.com\/jp\/blog\/why-delivery-channels-matter-for-smartvideo-success-infographic\/","og_site_name":"SundaySky","article_publisher":"https:\/\/www.facebook.com\/SundaySkyVideo","article_modified_time":"2025-02-13T21:50:25+00:00","og_image":[{"width":660,"height":660,"url":"https:\/\/sundaysky.com\/wp-content\/uploads\/2013\/05\/Why-Delivery-Channels-Matter-for-SmartVideo-Success-Infographic-png.webp","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@sundaysky","twitter_misc":{"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"3\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sundaysky.com\/jp\/blog\/why-delivery-channels-matter-for-smartvideo-success-infographic\/","url":"https:\/\/sundaysky.com\/jp\/blog\/why-delivery-channels-matter-for-smartvideo-success-infographic\/","name":"Why Delivery Channels Matter for SmartVideo Success [Infographic] | SundaySky","isPartOf":{"@id":"https:\/\/sundaysky.com\/jp\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sundaysky.com\/jp\/blog\/why-delivery-channels-matter-for-smartvideo-success-infographic\/#primaryimage"},"image":{"@id":"https:\/\/sundaysky.com\/jp\/blog\/why-delivery-channels-matter-for-smartvideo-success-infographic\/#primaryimage"},"thumbnailUrl":"https:\/\/sundaysky.com\/wp-content\/uploads\/2013\/05\/Why-Delivery-Channels-Matter-for-SmartVideo-Success-Infographic-png.webp","datePublished":"2013-05-07T15:00:52+00:00","dateModified":"2025-02-13T21:50:25+00:00","breadcrumb":{"@id":"https:\/\/sundaysky.com\/jp\/blog\/why-delivery-channels-matter-for-smartvideo-success-infographic\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sundaysky.com\/jp\/blog\/why-delivery-channels-matter-for-smartvideo-success-infographic\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/sundaysky.com\/jp\/blog\/why-delivery-channels-matter-for-smartvideo-success-infographic\/#primaryimage","url":"https:\/\/sundaysky.com\/wp-content\/uploads\/2013\/05\/Why-Delivery-Channels-Matter-for-SmartVideo-Success-Infographic-png.webp","contentUrl":"https:\/\/sundaysky.com\/wp-content\/uploads\/2013\/05\/Why-Delivery-Channels-Matter-for-SmartVideo-Success-Infographic-png.webp","width":660,"height":660},{"@type":"BreadcrumbList","@id":"https:\/\/sundaysky.com\/jp\/blog\/why-delivery-channels-matter-for-smartvideo-success-infographic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sundaysky.com\/jp\/"},{"@type":"ListItem","position":2,"name":"Blogs","item":"https:\/\/sundaysky.com\/jp\/blog\/"},{"@type":"ListItem","position":3,"name":"Why Delivery Channels Matter for SmartVideo Success [Infographic]"}]},{"@type":"WebSite","@id":"https:\/\/sundaysky.com\/jp\/#website","url":"https:\/\/sundaysky.com\/jp\/","name":"SundaySky Video Platform","description":"Transforming Customer Engagement with Video","publisher":{"@id":"https:\/\/sundaysky.com\/jp\/#organization"},"alternateName":"SundaySky","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sundaysky.com\/jp\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/sundaysky.com\/jp\/#organization","name":"SundaySky","url":"https:\/\/sundaysky.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/sundaysky.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/sundaysky.com\/wp-content\/uploads\/2022\/11\/Sundaysky-logo-02.png","contentUrl":"https:\/\/sundaysky.com\/wp-content\/uploads\/2022\/11\/Sundaysky-logo-02.png","width":1920,"height":1080,"caption":"SundaySky"},"image":{"@id":"https:\/\/sundaysky.com\/jp\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SundaySkyVideo","https:\/\/x.com\/sundaysky","https:\/\/www.linkedin.com\/company\/sundaysky\/","https:\/\/www.instagram.com\/sundayskyvideo\/"]}]}},"_links":{"self":[{"href":"https:\/\/sundaysky.com\/jp\/wp-json\/wp\/v2\/blog\/17716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sundaysky.com\/jp\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/sundaysky.com\/jp\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/sundaysky.com\/jp\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sundaysky.com\/jp\/wp-json\/wp\/v2\/comments?post=17716"}],"version-history":[{"count":0,"href":"https:\/\/sundaysky.com\/jp\/wp-json\/wp\/v2\/blog\/17716\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sundaysky.com\/jp\/wp-json\/wp\/v2\/media\/20041"}],"wp:attachment":[{"href":"https:\/\/sundaysky.com\/jp\/wp-json\/wp\/v2\/media?parent=17716"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/sundaysky.com\/jp\/wp-json\/wp\/v2\/industry?post=17716"},{"taxonomy":"use_case","embeddable":true,"href":"https:\/\/sundaysky.com\/jp\/wp-json\/wp\/v2\/use_case?post=17716"},{"taxonomy":"blog-topic","embeddable":true,"href":"https:\/\/sundaysky.com\/jp\/wp-json\/wp\/v2\/blog-topic?post=17716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}