{"id":17631,"date":"2015-05-13T13:30:00","date_gmt":"2015-05-13T13:30:00","guid":{"rendered":"https:\/\/sundaysky.com\/blog\/smartvideo-benchmarks-for-telecommunications-marketing-leaders-report\/"},"modified":"2025-02-18T17:53:05","modified_gmt":"2025-02-18T17:53:05","slug":"smartvideo-benchmarks-for-telecommunications-marketing-leaders-report","status":"publish","type":"blog","link":"https:\/\/sundaysky.com\/jp\/blog\/smartvideo-benchmarks-for-telecommunications-marketing-leaders-report\/","title":{"rendered":"SmartVideo Benchmarks for Telecommunications Marketing Leaders [Report]"},"content":{"rendered":"<p>Wireless carriers and cable operators enhance their customer acquisition and retention initiatives with personalized videos that engage customers in real time and improve the customer experience. By benchmarking the right metrics, as we\u2019ve done in our quarterly SmartVideo Index, you can measure the video performance and viewer engagement of your personalized video programs.<\/p>\n<p>SundaySky generates five <a href=\"http:\/\/www.sundaysky.com\/gallery\/\">personalized videos<\/a> every second in support of some of the world\u2019s largest brands\u2019 customer engagement strategies, giving us access to a unique and rich set of SmartVideo interaction and performance data across a variety of use cases. We\u2019ve analyzed this data to give you a chance to compare your personalized video program performance with industry benchmarks.<\/p>\n<p>The <a href=\"http:\/\/www.sundaysky.com\/solutions\/#telecommunications\">telecommunications industry<\/a> has been the pioneer in engaging prospects and customers with personally relevant, real-time video messages throughout the entire lifecycle. The industry is characterized by several obstacles: high churn, high customer care costs, complex billing and minimal differentiation. These obstacles make it important for telco leaders to deliver differentiated experiences at multiple touch points that are informative, relevant and engaging to the customer.<\/p>\n<p>Below are some of the highlights from our\u00a0SmartVideo Index, which focuses on the personalized video performance and viewer engagement\u00a0metrics that matter\u00a0for customer experience and marketing leaders in the telco industry. <strong>Be sure to <a href=\"http:\/\/info.sundaysky.com\/smartvideo-benchmarks-for-telco-leaders-2015-q1\">download the full report here<\/a>.\u00a0<\/strong><\/p>\n<p><span class=\"hs-cta-wrapper\"> <span class=\"hs-cta-node hs-cta-ae9323b7-14a4-49aa-bc91-128e8704a7bb\"> <a href=\"\/\/cta-image-cms2.hubspot.com\/cs\/cpi\/?&amp;pg=ae9323b7-14a4-49aa-bc91-128e8704a7bb&amp;pid=165863\"><img decoding=\"async\" class=\"hs-cta-img\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/165863\/ae9323b7-14a4-49aa-bc91-128e8704a7bb.png\" alt=\"Download Report\" \/><\/a> <\/span> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wireless carriers and cable operators enhance their customer acquisition and retention initiatives with personalized videos that engage customers in real time and improve the customer experience. By&hellip;<\/p>\n","protected":false},"author":4,"featured_media":19789,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"industry":[101],"use_case":[118],"blog-topic":[],"class_list":["post-17631","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","industry-telecommunication","use_case-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SmartVideo Benchmarks for Telecommunications Marketing Leaders [Report] | SundaySky<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sundaysky.com\/jp\/blog\/smartvideo-benchmarks-for-telecommunications-marketing-leaders-report\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SmartVideo Benchmarks for Telecommunications Marketing Leaders [Report] | SundaySky\" \/>\n<meta property=\"og:description\" content=\"Wireless carriers and cable operators enhance their customer acquisition and retention initiatives with personalized videos that engage customers in real time and improve the customer experience. 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