{"id":17593,"date":"2015-08-11T13:47:00","date_gmt":"2015-08-11T13:47:00","guid":{"rendered":"https:\/\/sundaysky.com\/blog\/3-tips-to-better-engaging-banking-customers-with-personalized-video\/"},"modified":"2025-02-18T16:41:27","modified_gmt":"2025-02-18T16:41:27","slug":"3-tips-to-better-engaging-banking-customers-with-personalized-video","status":"publish","type":"blog","link":"https:\/\/sundaysky.com\/jp\/blog\/3-tips-to-better-engaging-banking-customers-with-personalized-video\/","title":{"rendered":"3 Tips to Better Engaging Banking Customers with Personalized Video"},"content":{"rendered":"<p><a href=\"http:\/\/info.sundaysky.com\/blog\/better-banking-experience-starts-with-personalization\">Personalized video helps banks<\/a>\u00a0deliver differentiated customer experiences that increase customer loyalty and grow share of wallet. After working with leading banks and other customer-centric brands across industries to develop <a href=\"http:\/\/www.sundaysky.com\/solutions\/#banking\">personalized video engagement<\/a> programs, we\u2019ve found these three tips are key to SmartVideo success.<\/p>\n<ol>\n<li><strong>Timing is everything.<\/strong><br \/>\n<img decoding=\"async\" src=\"http:\/\/cdn2.hubspot.net\/hubfs\/165863\/BTEmail.png\" alt=\"BTEmail\" width=\"134\" \/> <br \/>\nTo ensure you\u2019re providing helpful information to customers when it will be most actionable for them, make the video delivery trigger relevant to other critical milestones in the customer lifecycle. For example, if you\u2019re sending a welcome message triggered by a new credit card sign-up, you want to align the video delivery timing closely to when the customer receives the new card in the mail. If\u00a0the personalized video is sent too soon before or too far after the customer received his card in the mail, you\u2019ll be less likely to influence things like card activations, digital engagement or top-of-wallet spend.<span style=\"line-height: 1.5;\">Also be sure to analyze current customer behaviors and drop-off points in natural engagement with the brand to identify your \u201csweet spot\u201d or inflection point at which you can drive the most impact to onboard customers, based on your KPIs. This will vary for every bank and for each <\/span><a href=\"http:\/\/www.mytotalretail.com\/article\/improve-brand-customer-relationship-personalization\/\">personalized video story<\/a> \u2013 it all comes down to knowing your customers and identifying what works best.<\/li>\n<li><strong>Video content and length matters.<br \/>\n<\/strong>After delivering more than 400 million personalized video views, we\u2019ve found the rule of thumb for optimal video length is around 90 seconds. However \u2013 and this is an important caveat \u2013 if your message is highly personalized and delivered at a point in time that is highly relevant for the customer, we find that viewers will stay engaged much longer.This comes to show that video length is less important than relevancy and personalization, so be sure to use your time wisely and provide viewers with new and valuable information. Viewers get frustrated if the video explains the same benefits they already researched in order to open a new account, read on your website or received in an email.<\/p>\n<p>You don\u2019t want to inundate customers with too many messages. Identify the best action that the viewer should take, as recommended based on the viewer\u2019s attributes and behavioral data. Then clearly build the video story and calls to action around that action to help lift conversions. With banking customers, driving one action can go a long way. Consider a viewer who is driven to her online account to add payees. She will be more likely to make recurring payments to these new payees long after having watched the video, resulting in better wallet share over time.<\/p>\n<\/li>\n<li><strong>Optimize delivery<br \/>\n<\/strong>Personalized videos should be triggered based on specific events or time, and can be delivered in both push and pull modes. How the video is delivered depends on the message and where the customer is in the lifecycle. For instance, if you\u2019ve earned the right to engage customers with a message recommending the next best action they should take, videos can reside within the online portal to facilitate an \u201calways-on\u201d environment, which serves the most relevant video to the customer based on a combination of multiple triggers, logic and the customer\u2019s point in the lifecycle. Banks\u2019 online account portals can be complex, yet they are a great place for customers to take a number of actions. Using video as a storytelling medium helps break down the recommended next best action while viewers are already logged in to the portal, thus making it easier for viewers to complete the action (<a href=\"http:\/\/info.sundaysky.com\/blog\/next-best-action-marketing-does-not-mean-next-best-offer\">read more about a next-best-action approach here<\/a>).When it comes to push mediums, such as email, we find that success is highly dependent on customers being motivated to click through to view the video. Testing different subject lines and email copy can improve email open rates. For instance, we\u2019ve found referencing \u201cyour personalized video\u201d in the subject line or within the email body lifts both the open rate and click-through rate.<\/li>\n<\/ol>\n<h4>Want to learn more about optimizing your personalized video programs? <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.sundaysky.com\/contact\/\">Get in touch<\/a>.<\/span> Our creative and customer success teams are here to help you.<\/h4>\n<p><span class=\"hs-cta-wrapper\"> <span class=\"hs-cta-node hs-cta-578995e9-9fb3-471c-a71b-5d97abd61d6f\"> <a href=\"\/\/cta-image-cms2.hubspot.com\/cs\/cpi\/?&amp;pg=578995e9-9fb3-471c-a71b-5d97abd61d6f&amp;pid=165863\"><img decoding=\"async\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/165863\/578995e9-9fb3-471c-a71b-5d97abd61d6f.png\" alt=\"Subscribe to our blog\" \/><\/a> <\/span> <\/span><img loading=\"lazy\" decoding=\"async\" style=\"min-height: 1px!important; width: 1px!important; border-width: 0!important; padding: 0!important; margin: 0!important;\" src=\"http:\/\/track.hubspot.com\/__ptq.gif?a=165863&amp;k=14&amp;r=http%3A%2F%2Finfo.sundaysky.com%2Fblog%2F3-tips-to-better-engaging-banking-customers-with-personalized-video&amp;bu=http%253A%252F%252Finfo.sundaysky.com%252Fblog&amp;bvt=rss\" alt=\"\" width=\"1\" height=\"1\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personalized video helps banks\u00a0deliver differentiated customer experiences that increase customer loyalty and grow share of wallet. After working with leading banks and other customer-centric brands across industries&hellip;<\/p>\n","protected":false},"author":7,"featured_media":20001,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"industry":[97],"use_case":[],"blog-topic":[75,78],"class_list":["post-17593","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","industry-finserv","blog-topic-best-practices","blog-topic-customer-care"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Tips to Better Engaging Banking Customers with Personalized Video | SundaySky<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sundaysky.com\/jp\/blog\/3-tips-to-better-engaging-banking-customers-with-personalized-video\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Tips to Better Engaging Banking Customers with Personalized Video | SundaySky\" \/>\n<meta property=\"og:description\" content=\"Personalized video helps banks\u00a0deliver differentiated customer experiences that increase customer loyalty and grow share of wallet. 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