{"id":17591,"date":"2015-08-19T15:00:00","date_gmt":"2015-08-19T15:00:00","guid":{"rendered":"https:\/\/sundaysky.com\/blog\/10-ways-to-use-personalized-video-to-help-consumers-go-back-to-school\/"},"modified":"2025-01-31T19:47:46","modified_gmt":"2025-01-31T19:47:46","slug":"10-ways-to-use-personalized-video-to-help-consumers-go-back-to-school","status":"publish","type":"blog","link":"https:\/\/sundaysky.com\/jp\/blog\/10-ways-to-use-personalized-video-to-help-consumers-go-back-to-school\/","title":{"rendered":"10 Ways to Use Personalized Video to Help Consumers Go Back to School"},"content":{"rendered":"<p>The back-to-school season, one of the largest consumer shopping holidays, is well underway. Because of the shopping propensity, consumers are shown numerous ads across many channels. This creates a lot of marketing clutter and means brands must find a way to stand out.<\/p>\n<p>Marketers know that higher frequency does not always mean more impact. In fact, the best way to stand out is by engaging consumers with a relevant message based on their\u00a0\u2013\u00a0or their child&#8217;s\u00a0\u2013 grade level that matters to them in the moment.\u00a0<a href=\"http:\/\/info.sundaysky.com\/blog\/personalized-video-engagement-the-new-advertising-paradigm\">Compelling personalized stories<\/a>\u00a0that are delivered through an engaging medium, such as video, and tailored to each individual will break through the <a href=\"https:\/\/www.linkedin.com\/pulse\/get-smart-marketers-dont-need-go-back-school-educated-jeffrey-hirsch\">back-to-school marketing<\/a> noise.<\/p>\n<p>With this in mind, we compiled 10 ways brands can use personalized video engagement in their back-to-school campaigns. And remember \u2013 the back-to-school season isn\u2019t just for retailers. Brands across industries from travel to banking can make an impact by engaging grade-school students, college students and parents.\u00a0Take a look:<\/p>\n<h4 class=\"article-title\">For more on successful back-to-school campaigns, read: <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/pulse\/get-smart-marketers-dont-need-go-back-school-educated-jeffrey-hirsch\">Get smart: Marketers don\u2019t need to go back to school to get educated<\/a><\/span><\/h4>\n<h4><img loading=\"lazy\" decoding=\"async\" style=\"min-height: 1px!important; width: 1px!important; border-width: 0!important; padding: 0!important; margin: 0!important;\" src=\"http:\/\/track.hubspot.com\/__ptq.gif?a=165863&amp;k=14&amp;r=http%3A%2F%2Finfo.sundaysky.com%2Fblog%2F10-ways-to-use-personalized-video-to-help-consumers-go-back-to-school&amp;bu=http%253A%252F%252Finfo.sundaysky.com%252Fblog&amp;bvt=rss\" alt=\"\" width=\"1\" height=\"1\" \/><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>The back-to-school season, one of the largest consumer shopping holidays, is well underway. Because of the shopping propensity, consumers are shown numerous ads across many channels. This&hellip;<\/p>\n","protected":false},"author":4,"featured_media":19991,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"industry":[],"use_case":[],"blog-topic":[75],"class_list":["post-17591","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","blog-topic-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Ways to Use Personalized Video to Help Consumers Go Back to School | SundaySky<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sundaysky.com\/jp\/blog\/10-ways-to-use-personalized-video-to-help-consumers-go-back-to-school\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Ways to Use Personalized Video to Help Consumers Go Back to School | SundaySky\" \/>\n<meta property=\"og:description\" content=\"The back-to-school season, one of the largest consumer shopping holidays, is well underway. Because of the shopping propensity, consumers are shown numerous ads across many channels. 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