{"id":17573,"date":"2015-10-07T14:24:11","date_gmt":"2015-10-07T14:24:11","guid":{"rendered":"https:\/\/sundaysky.com\/blog\/5-ways-to-better-acquire-and-retain-customers\/"},"modified":"2025-02-18T16:47:32","modified_gmt":"2025-02-18T16:47:32","slug":"5-ways-to-better-acquire-and-retain-customers","status":"publish","type":"blog","link":"https:\/\/sundaysky.com\/jp\/blog\/5-ways-to-better-acquire-and-retain-customers\/","title":{"rendered":"5 Ways to Better Acquire and Retain Customers"},"content":{"rendered":"

Attracting new customers while retaining and growing the relationships with existing customers are two of marketers\u2019 top priorities. Today, many of these efforts are focused on enhancing the customer experience \u2013 and for good reason. The experience consumers have with a brand drives the future of their relationship. Here are five ways brands can improve their customer acquisition and retention by using data and relevancy to shape the customer experience.<\/p>\n

    \n
  1. Start With Data
    \n<\/strong>Brands that can derive value from their data are better able to interact and engage with their existing and prospective customers. Data fuels 1-to-1, personalized engagement and brands must identify what data streams they\u2019ll use, how to use them, and how to take control of customer insights. The use of a data management platform (DMP) is a logical first step, though many brands are still not using it to the fullest extent by sharing data across all organizational functions to further enrich the customer experience.<\/li>\n<\/ol>\n
      \n
    1. \"AdExchangerPersonalize the Customer Experience
      \n<\/strong>Consumers expect truly personalized experiences from brands. Mass personalization just won\u2019t cut it. Speaking about consumer needs at our customer summit earlier this year<\/a>, AdExchanger Research\u2019s Melissa Parrish said, \u201cWe are demanding that marketers use what they know about us to give us what we want. And if they don\u2019t personalize, if they don\u2019t speak directly to us and give us something that\u2019s relevant, we\u2019re out of there.\u201d Marketers are listening and taking steps to better understand their customers at the individual level by gathering and using individualized insights about their customers. The faster a brand can organize its data and gain a solid grasp on how to use their data, the better equipped it\u2019ll be to create increasingly better relevance, engagement and value for customers.
      \n<\/strong><\/li>\n<\/ol>\n
        \n
      1. Take a Customer-Centric Approach
        \n<\/strong>        Customer experience is becoming the primary competitive differentiator<\/a> among companies in today\u2019s market. Brands must put the customer at the center of everything they do, and focus on providing value to customers throughout the relationship. Customers expect a consistent experience across every touch point and every channel, meaning brands must take a holistic, data-driven approach to the customer journey. Marketers should let each unique customer journey guide their efforts and use the data available to engage each customer with what matters to them.<\/li>\n<\/ol>\n
          \n
        1. Prioritize a Digital Customer Experience
          \n<\/strong>This is really a continuation of the above point. Consumers are more digital and more empowered than ever before, forcing brands to change their philosophies to           better engage with their digitally minded consumers<\/a> and provide the experience they\u2019re looking for. This includes not only creating new digital tools for customers, but also requires brands to digitize their customer journey<\/a> and enable consumers to understand how to take advantage of new digital tools and portals. When done correctly, brands use\u00a0data to lead customers along the digital journey that makes the most sense for each customer and provides the most value back to the brand.<\/li>\n<\/ol>\n
            \n
          1. Align Marketing and IT Functions
            \n<\/strong>Companies want to engage consumers with a consistent, personalized experience no matter which channels consumers choose to use, and they need to leverage customer data that\u2019s coming from many disparate sources in order to do so. Marketing leaders must partner with IT leaders in order to understand and use the available data to create personalized, relevant experiences for their customers across touch points and in real time. The approach to this alignment varies across organizations: some choose to create new positions, such as the chief digital officer or marketing technologist, while others enable a strong partnership between the CMO and CIO. Brands that achieve             alignment between marketing and IT functions can improve their customer experiences<\/a> and gain a competitive advantage.<\/li>\n<\/ol>\n

            \"New<\/a> <\/span> <\/span><\/p>\n

            \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

            Attracting new customers while retaining and growing the relationships with existing customers are two of marketers\u2019 top priorities. Today, many of these efforts are focused on enhancing…<\/p>\n","protected":false},"author":13,"featured_media":19995,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"industry":[],"use_case":[106,118],"blog-topic":[75,78],"class_list":["post-17573","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","use_case-loyalty","use_case-marketing","blog-topic-best-practices","blog-topic-customer-care"],"acf":[],"yoast_head":"\n5 Ways to Better Acquire and Retain Customers | SundaySky<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sundaysky.com\/jp\/blog\/5-ways-to-better-acquire-and-retain-customers\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Better Acquire and Retain Customers | SundaySky\" \/>\n<meta property=\"og:description\" content=\"Attracting new customers while retaining and growing the relationships with existing customers are two of marketers\u2019 top priorities. 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