{"id":17563,"date":"2016-01-05T10:00:46","date_gmt":"2016-01-05T10:00:46","guid":{"rendered":"https:\/\/sundaysky.com\/blog\/marketers-top-to-do-for-2016-is-personalization\/"},"modified":"2025-02-18T17:35:03","modified_gmt":"2025-02-18T17:35:03","slug":"marketers-top-to-do-for-2016-is-personalization","status":"publish","type":"blog","link":"https:\/\/sundaysky.com\/jp\/blog\/marketers-top-to-do-for-2016-is-personalization\/","title":{"rendered":"Marketers\u2019 Top To-Do for 2016 is Personalization"},"content":{"rendered":"<p>Every digital marketer or advertiser is having the same thought right now. It goes something like this: \u201cWhere and how should we direct our spending for 2016?\u201d Companies want to appeal to more customers on the Web, and they\u2019re spending a lot of money in a number of different places to attract those customers. As a result, a number of well-known companies that made their names in data \u2013 think Oracle and SAP \u2013 are eyeing the marketing technology space as a potentially significant source of new business.<\/p>\n<p>Personalization is high on most companies\u2019 to-do lists for 2016. With that has come a focus on providing customers with the next best action, rather than the next best offer. Each of these concepts requires a significant amount of data and technology to develop personal customer profiles and collect meaningful insights. A third trend likely to emerge as a result of the growing desire to get a hold on data is the entrance of big names in data aggregation and analysis into the marketing technology space. <a href=\"https:\/\/www.linkedin.com\/pulse\/personalization-tops-digital-marketing-trends-list-2016-jim-dicso\" target=\"_blank\" rel=\"noopener noreferrer\">In this\u00a0LinkedIn executive post, Jim Dicso, our president and chief revenue officer, looks into the state of digital marketing and highlights these three trends and how they\u2019re likely to take shape in the coming year.<\/a> Check out the article to read Jim\u2019s full thoughts on what 2016 has in store for digital marketing and tell us what trends you are keeping an eye on in the new year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personalization is high on most companies\u2019 to-do lists for 2016. Here is what the year has in store for digital marketing and what trends  to keep an eye on.<\/p>\n","protected":false},"author":4,"featured_media":19829,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"industry":[],"use_case":[],"blog-topic":[125],"class_list":["post-17563","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","blog-topic-trends-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketers\u2019 Top To-Do for 2016 is Personalization | SundaySky<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sundaysky.com\/jp\/blog\/marketers-top-to-do-for-2016-is-personalization\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers\u2019 Top To-Do for 2016 is Personalization | SundaySky\" \/>\n<meta property=\"og:description\" content=\"Personalization is high on most companies\u2019 to-do lists for 2016. 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