{"id":17541,"date":"2016-07-21T02:39:54","date_gmt":"2016-07-21T02:39:54","guid":{"rendered":"https:\/\/sundaysky.com\/blog\/how-personalized-video-drives-emotional-connections\/"},"modified":"2025-02-18T17:19:37","modified_gmt":"2025-02-18T17:19:37","slug":"how-personalized-video-drives-emotional-connections","status":"publish","type":"blog","link":"https:\/\/sundaysky.com\/jp\/blog\/how-personalized-video-drives-emotional-connections\/","title":{"rendered":"How Personalized Video Drives Emotional Connections"},"content":{"rendered":"<h4>As the \u201cAge of the Customer\u201d era continues, it has become increasingly clear that brands of all shapes and sizes are looking to develop emotional connections with consumers in order to drive brand loyalty and favorability.<\/h4>\n<p>A recent <span style=\"text-decoration: underline;\"><a href=\"https:\/\/hbr.org\/2015\/11\/the-new-science-of-customer-emotions\" target=\"_blank\" rel=\"noopener noreferrer\">HBR study found<\/a><\/span> that \u201cfully connected customers are 52% more valuable, on average, than those who are just highly satisfied.\u201d As a result, brands are constantly looking for innovative ways to deliver relevant, emotionally engaging communications.<\/p>\n<h4>In short, brands are looking for innovative ways to deliver <em>emotionally relevant<\/em> communications throughout the customer lifecycle.<\/h4>\n<p>Emotional relevance incorporates the power of personalization with the ability to elicit an emotional response \u2013 and personalized video is a perfect example. Video itself combines the power of sight, sound and motion, triggering an emotional response in a way written communications cannot.<\/p>\n<h4>By coupling video with one-to-one messaging, you create a powerful communication medium that captures attention and inspires action.<\/h4>\n<p>The overall impact was prevalent at <span style=\"text-decoration: underline;\"><a href=\"https:\/\/sundaysky.com\/blog\/one-matters-4th-annual-smartvideo-summit\/\" target=\"_blank\" rel=\"noopener noreferrer\">this year\u2019s SmartVideo Summit<\/a><\/span>. Several brands shared how connecting with consumers on an <em>emotionally relevant <\/em>basis delivered phenomenal results. Here are a few of our favorite quotes that were shared throughout the day:<\/p>\n<p style=\"padding-left: 30px;\"><em>\u201cPersonalized videos show us as being a modernized, humanized, tech savvy brand.\u201d \u2013 VP of Personalization, leading U.S. retail bank<\/em><\/p>\n<p>This firm shared how they increased it\u2019s Net Promoter Score and <strong>lifted mobile adoption by 25%<\/strong> by leveraging personalized video at several points in the customer lifecycle.<em>\u00a0<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>\u201cIt\u2019s about managing customer emotions as they\u2019re experiencing th\u00ad\u00adeir journey.\u201d \u2013 Manager of Customer Relationship &amp; Loyalty Marketing, Atlantis Paradise Island<\/em><\/p>\n<p>The resort has not only taken the stress out of planning a vacation but <strong>lifted overall guest spend by 9%<\/strong> by sending personalized videos to each guest prior to arrival highlighting activities of interest. <span style=\"text-decoration: underline;\"><a href=\"http:\/\/info.sundaysky.com\/customer-story-atlantis\" target=\"_blank\" rel=\"noopener noreferrer\">Download their case study here.<\/a><\/span><\/p>\n<p style=\"padding-left: 30px;\"><em>\u201cSmartVideo evokes the right emotions during the benefit enrollment process.\u201d \u2013 VP of Health &amp; Wealth, a leading HR professional services company<\/em><\/p>\n<p>This provider has transformed the complex benefits enrollment process with personalized videos that empower employees to take control and make sound decisions. Not only did 60% of employees enroll immediately, this firm experienced <strong>158% growth in portal usage, 23% lower call volume, and 15% lift in paperless adoption<\/strong>.<\/p>\n<h4>Want to learn more about how these brands are achieving <em>emotional relevance<\/em>? <span style=\"text-decoration: underline;\"><a href=\"https:\/\/sundaysky.com\/resources\/\" target=\"_blank\" rel=\"noopener noreferrer\">Check out our Resources page<\/a><\/span> for more\u00a0success stories.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>By coupling video with one-to-one messaging, brands create a powerful, emotionally relevant communication that captures attention and inspires action.<\/p>\n","protected":false},"author":7,"featured_media":19918,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"industry":[],"use_case":[],"blog-topic":[123],"class_list":["post-17541","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","blog-topic-personalization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Personalized Video Drives Emotional Connections | SundaySky<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sundaysky.com\/jp\/blog\/how-personalized-video-drives-emotional-connections\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta 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