{"id":17495,"date":"2024-02-13T21:49:02","date_gmt":"2024-02-13T21:49:02","guid":{"rendered":"https:\/\/sundaysky.com\/blog\/video-personalization-keys-customer-engagement\/"},"modified":"2025-02-18T20:21:49","modified_gmt":"2025-02-18T20:21:49","slug":"video-personalization-keys-customer-engagement","status":"publish","type":"blog","link":"https:\/\/sundaysky.com\/jp\/blog\/video-personalization-keys-customer-engagement\/","title":{"rendered":"Why Video Personalization is Crucial to Your Customer Engagement Strategy"},"content":{"rendered":"

In today\u2019s marketplace, offering the best product, the lowest price, or even the friendliest service no longer guarantees success. It\u2019s how customers experience your brand that trumps everything. It\u2019s how they feel at every touchpoint in their journey.<\/span><\/p>\n

Customers demand more than just products \u2013 they want to be heard, understood, respected, and recognized as unique individuals. Loyalty stems from your brand doing right by them, and by not treating them as mere data points, target market segments, or trackable cookies.<\/span><\/p>\n

Personalized video engagement is now a crucial part of the customer experience \u2013 and video personalization has never been easier for businesses to do on their own. It enables businesses to deliver relevant information in a way that customers prefer to receive it \u2013 that is, through video. Just ask a millennial to search for something, and they\u2019ll often start on YouTube.<\/span><\/p>\n

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\u201cDelivering information through video personalization is key to achieving optimal customer engagement.\u201d<\/strong><\/h5>\n

Barbara Dischner, SVP of Marketing at SundaySky<\/span><\/p>\n

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Video provides an immersive and visually compelling way to tell stories, convey information, show off products, and deliver personalized content \u2013 ultimately enhancing the customer experience. It caters to the preferences of modern consumers, whose comfort with technology is deeply ingrained in their lifestyles and communication preferences.<\/span><\/p>\n

This would help explain why <\/span>video marketing<\/span><\/a> is the fastest-growing type of marketing in digital advertising. It\u2019s also why we\u2019ve witnessed an explosion of video content on social media platforms like Facebook, X and LinkedIn, where <\/span>videos are shared 12 times more<\/span><\/a> than text and images combined.<\/span><\/p>\n

The struggle for personalization<\/span><\/h5>\n

It only makes sense that customers would place a high value on engaging, personalized experiences. After all, leading brands like Amazon, Airbnb, Netflix and Spotify have achieved tremendous success and brand reputation by providing personal, relevant and valuable customer interactions.<\/span><\/p>\n

Why, then, is it so rare to experience this kind of engagement with our internet provider, bank or insurance company?<\/span><\/p>\n

While the desire for personalized engagement is certainly there (and sometimes cringeworthy), the simple answer is: it\u2019s hard to create personalized engagement at scale. This can be true for a number of reasons, such as the difficulty in obtaining accurate data for personalization, or the absence of a mechanism to leverage that data. But that doesn\u2019t mean it\u2019s not possible.<\/span><\/p>\n

Driving engagement through video personalization<\/span><\/h5>\n

Businesses that embrace personalized, video-led initiatives are positioned to achieve greater customer engagement and better business outcomes. According to HubSpot\u2019s report, \u201c<\/span>The State of Video Marketing in 2023<\/span><\/a>\u201d, 72% of consumers would rather learn about a product or a service through video than any other medium.<\/span><\/p>\n

The most efficient, effective and affordable way to produce high-quality video is by adopting an <\/span>all-in-one enterprise video platform<\/span><\/a> that seamlessly blends video production and video personalization capabilities. This enables your brand, big or small, to create videos more quickly and easily than ever, and to tailor your messaging to each and every customer.<\/span><\/p>\n

Leading brands like <\/span>Bank of America<\/span><\/a>, <\/span>United Healthcare<\/span><\/a>, <\/span>Okta<\/span><\/a> and <\/span>United Airlines <\/span><\/a>are all using SundaySky\u2019s AI-powered platform to create personalized videos and drive customer engagement to new levels. To be truly engaging, each video must be personal, relevant, valuable, visually appealing, and available in all relevant digital channels.<\/span><\/p>\n