{"id":17473,"date":"2017-11-22T20:05:32","date_gmt":"2017-11-22T20:05:32","guid":{"rendered":"https:\/\/sundaysky.com\/blog\/a-golden-arc-2-billion-personalized-videos-and-counting\/"},"modified":"2025-02-21T16:28:27","modified_gmt":"2025-02-21T16:28:27","slug":"a-golden-arc-2-billion-personalized-videos-and-counting","status":"publish","type":"blog","link":"https:\/\/sundaysky.com\/jp\/blog\/a-golden-arc-2-billion-personalized-videos-and-counting\/","title":{"rendered":"A Golden Arc: 2 Billion Personalized Videos and Counting"},"content":{"rendered":"<p>There\u2019s a famous hamburger chain which shall remain nameless that takes pride in how many customers have passed through their doors. Once upon a time they kept score\u2014\u201c5 billion served,\u201d \u201c20 billion served,\u201d and so on. Eventually this advertiser declared ad infinitum and summed up their accomplishments with a tidy \u201cBillions and billions served.\u201d<\/p>\n<p>Here at SundaySky, we\u2019re thrilled to announce that in 2017 our <a href=\"https:\/\/sundaysky.com\/personalized-video-solutions\/\">personalized videos<\/a> hit a high-water mark of TWO BILLION views! That\u2019s two billion personalized videos generated in the moment, for two billion unique individuals.<\/p>\n<p>The statistics tell you how far and how fast we\u2019ve come. <a href=\"https:\/\/sundaysky.com\/blog\/billion-personalized-video-views\/\">We hit the one billion mark for personalized videos last year<\/a>, over a five-year period since we first launched SmartVideo in 2011; we delivered another one billion of them in just the past twelve months alone! We are on a mission to transform the relationship between brands and customers through personalized video. These results are a testament to the power of personal video storytelling, both for the brands that deliver them to their customers who view them, and the speed with which this sector continues to grow.<\/p>\n<h4>But success isn\u2019t automatic\u2014it\u2019s the people who make it happen.<\/h4>\n<p>During this Thanksgiving week, we\u2019d like to thank everyone who helped us achieve this incredible milestone moment:<\/p>\n<ul>\n<li>Our innovative customers and partners, who lead their respective industries in digital transformation and differentiated customer experiences, and who help us drive the market forward in today\u2019s age of the empowered consumer;<\/li>\n<li>The viewers who watch SmartVideos\u2014these empowered consumers have high expectations when it comes to digital experiences and content that is personally relevant, no matter the media channel or touchpoint;<\/li>\n<li>Our investors, for believing in our vision from the very start;<\/li>\n<li>And our dedicated, talented team members who work at SundaySky and bring this vision to life every day.<\/li>\n<\/ul>\n<h4>To show our gratitude, we\u2019re sampling something off the menu: five examples of SmartVideo programs that recently launched, and are sure to help us hit the next billion views.<\/h4>\n<h5>1. Personalized video advertising on Facebook for a luxury omnichannel retailer<\/h5>\n<p>This department store brand brings shoppers back to the website with video ad stories delivered to prospective customers on Facebook\u2014one of the most personal social platforms where consumers expect all video content to be relevant to their interests and behavior. The videos highlight the product the shopper previously viewed (\u201cparka jacket\u201d). The videos\u2019 vertical format is driven by the device on which the consumer is currently using (mobile, in this instance) and takes a unique storytelling approach to captivate the consumer\u2019s attention immediately as she scrolls through her feed. (The boomerang story type here uses repetition to create a hypnotic effect consumers are familiar with thanks to Instagram.)<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-17473-1\" width=\"640\" height=\"853\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/sundaysky.com\/wp-content\/uploads\/2017\/11\/3-Boomerang-Saks.mp4?_=1\" \/><a href=\"https:\/\/sundaysky.com\/wp-content\/uploads\/2017\/11\/3-Boomerang-Saks.mp4\">https:\/\/sundaysky.com\/wp-content\/uploads\/2017\/11\/3-Boomerang-Saks.mp4<\/a><\/video><\/div>\n<h5>2. Personalized video for credit card onboarding for a global credit card issuer<\/h5>\n<p>New Platinum card members receive a personalized welcome video that walks them through the variety of rewards and benefits of this specific card. Educating new customers on the various aspects of the card\u2019s rewards program and how they can maximize benefits and points earned drives higher value for each card member, as well as the digital tools the customers can take advantage of, such as enrolling in an online account, signing up for account notifications, and downloading the mobile app.<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-17473-2\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/content.sundaysky.com\/Amex\/AmexHD.mp4?_=2\" \/><a href=\"https:\/\/content.sundaysky.com\/Amex\/AmexHD.mp4\">https:\/\/content.sundaysky.com\/Amex\/AmexHD.mp4<\/a><\/video><\/div>\n<h5>3. Personalized video advertising for an online home goods retailer<\/h5>\n<p>This online retailer brings shoppers back to the brand\u2019s website with video ads that highlight the product the shopper viewed (\u201ctrundle bed\u201d), the product category she was browsing (\u201cbedroom furniture\u201d), and a unique value point to her (\u201cfree shipping and easy returns\u201d). The combination of millions of products x tens of categories x the most relevant message to the shopper equates to an unlimited number of video ad stories for this ecommerce brand.<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-17473-3\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/content.sundaysky.com\/Wayfair\/Bedroom_30s.mp4?_=3\" \/><a href=\"https:\/\/content.sundaysky.com\/Wayfair\/Bedroom_30s.mp4\">https:\/\/content.sundaysky.com\/Wayfair\/Bedroom_30s.mp4<\/a><\/video><\/div>\n<h5>4. Personalized video for digital payments for a leading retail bank<\/h5>\n<p>This personalized video example informs card members how to make payments online and via the brand\u2019s mobile app. A customer\u2019s specific payment due dates, billing cycle and statement balance are woven into the instructional scenes of the video. The video concludes with an interactive link to make an online payment and, for card members who do not have the mobile app, a second call-to-action reminds them how to download the mobile app.<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-17473-4\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/content.sundaysky.com\/Citi\/Citi%20Payments%20-%20Online.mp4?_=4\" \/><a href=\"https:\/\/content.sundaysky.com\/Citi\/Citi%20Payments%20-%20Online.mp4\">https:\/\/content.sundaysky.com\/Citi\/Citi%20Payments%20-%20Online.mp4<\/a><\/video><\/div>\n<h5>5. Personalized credit report video for a top three consumer credit reporting bureau<\/h5>\n<p>This example of a <a href=\"https:\/\/sundaysky.com\/blog\/personalized-credit-report-video-enhances-cx\/\">personalized credit report video is aimed at enhancing the customer experience<\/a> by explaining the individual\u2019s credit behavior. Real-time data specific to the individual\u2019s credit score, credit history, credit limit, late payments, and credit report inquiries prompt suggestions on how to use the account more efficiently and effectively. Links for the credit report, downloading the mobile app, and accessing a credit score simulator are included at the end of the video.<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-17473-5\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/content.sundaysky.com\/Experian\/Experian_Engagement.mp4?_=5\" \/><a href=\"https:\/\/content.sundaysky.com\/Experian\/Experian_Engagement.mp4\">https:\/\/content.sundaysky.com\/Experian\/Experian_Engagement.mp4<\/a><\/video><\/div>\n<h4><\/h4>\n<h4>It\u2019s like approaching the drive-through window and having your meal already made-to-order.<\/h4>\n<p>It\u2019s easy to track the quantity of personalized videos, but their value to brands is immeasurable. Think about it: customized videos that put the customer at the center of the story. It\u2019s like approaching the drive-through window and having your meal already made-to-order. But unlike fast food which expands a customer\u2019s waistline, personalized video offers healthy benefits to a brand\u2019s bottom line, including higher customer retention and increased online sales and conversion rates.<\/p>\n<p>So there you have it: some of the newest and best examples of personalized videos from the past year. And while two billion sounds nice, don\u2019t think we\u2019re resting on our laurels. In fact, we\u2019re just getting started. That brand with the golden arches may have given up on the numbers long ago\u2026<\/p>\n<h5>But we\u2019re still counting.<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>During this Thanksgiving week, we\u2019d like to thank everyone who helped us achieve this incredible milestone moment, and share five examples of personalized videos that will get your attention and help us hit the next billion views.<\/p>\n","protected":false},"author":7,"featured_media":19672,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"industry":[],"use_case":[],"blog-topic":[82],"class_list":["post-17473","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","blog-topic-company"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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