{"id":17457,"date":"2018-02-13T21:27:37","date_gmt":"2018-02-13T21:27:37","guid":{"rendered":"https:\/\/sundaysky.com\/blog\/retail-personalization-leaders\/"},"modified":"2025-02-18T17:51:26","modified_gmt":"2025-02-18T17:51:26","slug":"retail-personalization-leaders","status":"publish","type":"blog","link":"https:\/\/sundaysky.com\/jp\/blog\/retail-personalization-leaders\/","title":{"rendered":"Retail Personalization That We Love"},"content":{"rendered":"<p>We may still be in the nascency of 2018, but it\u2019s safe to call it a salient year for retail personalization, with potential for future growth. Consider the comments of Forrester analyst Brendan Witcher, who expressed in a <a href=\"http:\/\/www.adweek.com\/digital\/personalization-is-a-priority-for-retailers-online-and-off-but-its-harder-than-it-looks-in-an-off-the-shelf-world\/\">recent AdWeek article<\/a> that more than 70 percent of retailers want personalized store experiences (the highest figure to date), while nearly three out of four consumers participate in personalized offers, recommendations or experiences. These stats, <a href=\"https:\/\/sundaysky.com\/blog\/personalization-in-the-age-of-the-mobile-consumer\/\" target=\"_blank\" rel=\"noopener noreferrer\">combined with the fact that 56% of shoppers stated they want some form of personalization within their retail mobile app experiences<\/a>, tell us that shoppers want retail personalization and retailers are working hard to give it to them.<\/p>\n<p>In the spirit of Valentine\u2019s Day, we have a heart for these brands leading the new wave of retail personalization: \u00a0<\/p>\n<h4>The Home Depot<\/h4>\n<p>Personalization is all about relating to the needs of customers, and The Home Depot does it by sourcing real-time data and analytics from site visitors, optimizing its web interface. The home-improvement supplier accrues feedback from customer ratings, reviews and frequently asked questions to personalize the online experience, adding more details to product descriptions and providing close-up photographs and videos of items. These data-driven product pages boost The Home Depot\u2019s online sales and conversions.<\/p>\n<p>The Home Depot also delivers a top-of-line mobile web experience, another plus for personalization, as more retail purchases trend toward mobile devices. The company\u2019s mobile search engine is packed with features, such as callbacks to recent searches and real-time keystroke suggestions of products and categories. All product information includes mobile-formatted content (e.g. videos, where possible), while single-page checkout and live chats give the mobile consumer a smoother and more convenient shopping experience.<\/p>\n<h4>Wayfair<\/h4>\n<p>As the largest online-only furniture retailer in the US, Wayfair depends on the personalization of its mobile platform, offering easy site navigation and deep functionality, creating more revenue opportunities. Wayfair enhances its product description pages with rich media and videos, while enabling the consumer to save \u201cliked\u201d products, choose among payment options (PayPal, Affirm, Apple Pay) and receive product recommendations (with one-tap cart addition) augment the personalization process.<\/p>\n<h4>Saks Fifth Avenue<\/h4>\n<p>The luxury department retailer employs retargeted and personalized video advertisements to increase online sales while maintaining return on ad spend (ROAS). Saks\u2019 personalized video ad campaign consists of SmartVideo pre-roll ads featuring relevant consumer information targeted specifically to a shopper\u2019s \u00a0browsing history and her propensity to make a purchase. In addition, the brand incorporates Facebook as a channel \u00a0for personalized videos, testing different story variations to determine what resonates most with its audience. \u00a0These various initiatives result in further enticement for consumers to reconsider their shopping decisions.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=skRrHgVvLs0\">https:\/\/www.youtube.com\/watch?v=skRrHgVvLs0<\/a><\/p>\n<p>What retailers are you loving right now? Lets us know in the comments section below, or tweet to us <a href=\"https:\/\/twitter.com\/sundaysky\" target=\"_blank\" rel=\"noopener noreferrer\">@sundaysky<\/a>. And be sure to download the Saks Fifth Avenue case study <a href=\"https:\/\/sundaysky.com\/resources\/?resource=customer-story-saks-fifth-avenue\">here<\/a>.<\/p>\n<p><a href=\"https:\/\/sundaysky.com\/resources\/?resource=customer-story-saks-fifth-avenue\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sundaysky.com\/wp-content\/uploads\/2018\/02\/Case-Study-Banner_OPT1.png\" alt=\"Retail personalization at Saks Fifth Avenue Case Study CTA\" width=\"650\" height=\"150\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With retail personalization on the rise, we salute the personalization strategies of three major brands: The Home Depot, Wayfair and Saks Fifth Avenue.<\/p>\n","protected":false},"author":4,"featured_media":19655,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"industry":[95],"use_case":[],"blog-topic":[123],"class_list":["post-17457","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","industry-e-commerce","blog-topic-personalization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail Personalization That We Love | SundaySky<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sundaysky.com\/jp\/blog\/retail-personalization-leaders\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" 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