Scaling Video Ad Circulars Across 2,200 Stores

Albertsons faced the challenge of declining print readership and wanted to drive in-store shoppers to e-commerce across multiple banners. By partnering with SundaySky, the grocery chain efficiently migrated their circulars to video, which included curated weekly ad content with real-time price and item data. Not only did scene flexibility allow Albertsons to scale video circulars across 10 banners, including Safeway, Vons, Pavillions and more, it also enabled agile iterations to support holiday, New Year’s, and evergreen creative versions. Learn more about our dynamic video advertising solutions.

DYNAMIC CREATIVE THAT PERFORMS

Leverage existing store brand assets with localized price and item, relevant promotions and seasonal content, store level fulfillment and shopping services, and local store information based on viewer’s geo location.