Video-Powered Experiences for Retail

Make online shopping an event. Video-powered experiences delivered during moments of choice and consideration help foster brand awareness, increase purchase frequency, build shopper loyalty, and grow the lifetime value of a customer. Leading retail brands transform CX with video-powered experiences via owned and paid media channels, creating revolutionary results: a 24x return on investment, and an 18% lift in online conversions.

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Raise Shopper Awareness

Be known, inspire confidence, and build trust. Video-powered experiences deliver brand differentiation and unique selling points to shoppers one-to-one at moments of discovery and exploration. Help prospective customers recognize your brand’s value and align your interests with individualized video experiences.

Video-Powered Experiences Deliver Breakthrough Outcomes:

  • Increase brand recall
  • Increase quality traffic to website
  • Increase awareness for initial consideration

Watch how Staples uses video-powered ad experiences to transform browsers into shoppers >

Convert Shoppers

Guide moments of purchase with video-powered experiences that ease shopping decisions and inspire customers to return again and again. By answering to their needs and wants, video-powered experiences provide the relevant information to turn each add to cart into an event.

Video-Powered Experiences Deliver Breakthrough Outcomes:

  • Increase Return on Ad Spend (ROAS)
  • Increase conversion rate
  • Increase site and store traffic

See how Saks Fifth Avenue uses video-powered experiences to win loyal customers >

Enhance the Shopper Experience

Make the entire shopper journey full of excitement and fun. Video-powered experiences connect consumers across your digital channels and create shopping experiences that are memorable and engender returns visits and higher spending.

Video-Powered Experiences Deliver Breakthrough Outcomes:

  • Improve shopper experience and NPS
  • Increase lifetime shopper value
  • Improve customer engagement and brand loyalty

Inspire Shopper Loyalty

Show customers you care at key moments of choice and consideration. Use video-powered experiences to provide relevant information, tailored offers, loyalty and rewards details, and value-added services. Customers will show their appreciation of individualized content by making yours their essential shopping site.

Video-Powered Experiences Deliver Breakthrough Outcomes:

  • Increase loyalty program adoption and engagement
  • Increase digital adoption
  • Increase revenue per shopper

Resources & Blog Articles for Retailers

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Customer Story: Top 10 Internet Retailer

A leading home improvement omnichannel retailer targets a highly relevant audience with personalized video advertising to drive incremental online sales.

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Personalized Retail Customer Experiences Blog Post Header Image
Blog Post

Retail Customer Experiences Made Superior With Personalization

SundaySky's CEO Jim Dicso recently wrote a piece for Retail Customer Experience titled "Why Personalization Is Key For Retail Customer Experiences" in which he explained how retail brands can properly execute personalization strategies to add value for their customers.

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Retail Personalization in the Age of the Mobile Shopper

This report shows SundaySky's findings from surveying a group of mobile retail shoppers about their current mobile behavior and what type of personalization they would like to see in the future.

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