The luxury retail brand Saks Fifth Avenue, a subsidiary of HBC, uses highly relevant, personalized video ad spots to bring back online shoppers at 10x the target ROAS goal.
"SundaySky’s innovative approach to video storytelling in a personal way allows Saks Fifth Avenue to be more relevant and more connected to our shopper base. The performance we’ve achieved is significant -- superior than any other digital video ads program we’ve run yet.”
Chief Marketing Officer,
Hudson’s Bay Company
This report shows SundaySky's findings from surveying a group of mobile retail shoppers about their current mobile behavior and what type of personalization they would like to see in the future.