Notice Of Data Event

SundaySky Notice Of Data Event

March 7, 2023

SundaySky Inc. (“SundaySky”) is a business-to-business merchant offering software solutions to develop personalized video for business marketing purposes.  In connection with the services it provides, SundaySky received certain information from its customers, including certain health plan information between December 2018 and January 2019.  SundaySky is providing information about the event, its response, and resources available to individuals to help protect their information from possible misuse should they feel it is appropriate to do so.

What Happened? 

On January 8, 2023, SundaySky identified unauthorized access to a limited set of servers in its U.S. cloud-based environment.  SundaySky promptly responded, including taking steps to protect its customers’ information, notifying federal law enforcement, and launched a comprehensive investigation to determine the full nature and scope of the event.  The investigation determined that an unauthorized individual copied certain files from its environment between January 6 and January 8, 2023.  Therefore, SundaySky began a comprehensive review of the files in collaboration with the health plan provider to determine the information potentially impacted by this incident and to whom the information related for purposes of notification.  The collaborative review efforts were completed on February 20, 2023, and thereafter SundaySky worked to obtain necessary information and approval in order to begin notifying potentially affected individuals that their information was identified in one of the files copied during this event.

What Information Was Involved? 

The investigation identified the following information related to potentially affected individuals in connection with this event: first name, personal email address, and Healthcare Savings Account (HSA) effective date and deductible.  Information related to a copay, if applicable, may also have been impacted.  Social Security numbers and financial information were not involved.

What SundaySky Is Doing

SundaySky treats its responsibility to safeguard the information in its possession as an utmost priority.  As such, SundaySky responded quickly to this event and has been working diligently to provide accurate and complete notice of the incident.  SundaySky’s response to this event also included prompt reporting to federal law enforcement.  Further, as part of its ongoing commitment to the privacy and security of personal information in its care, SundaySky is instituting additional technical safeguards and policies and procedures to reduce the likelihood of a similar event in the future.  SundaySky is also notifying requisite regulatory authorities.

What You Can Do

If you believe or have been advised that this event may have affected you, SundaySky encourages you to remain vigilant against incidents of identity theft and fraud by reviewing your account and monitoring your free credit reports for suspicious activity and to detect errors.  Further, please review the enclosed “Steps You Can Take to Help Protect Personal Information” section of this notice for additional information. 

For More Information

If you have additional questions or concerns, SundaySky has established a dedicated call center at 800-459-5960, which is available Monday through Friday from 9:00 a.m. and 11:00 p.m., and Saturday and Sunday from 11:00 a.m. to 8 p.m., Eastern Time (excluding major U.S. holidays) for any questions individuals may have regarding this event.

Steps You Can Take to Help Protect Personal Information

Monitor Your Accounts

Under U.S. law, a consumer is entitled to one free credit report annually from each of the three major credit reporting bureaus, Equifax, Experian, and TransUnion. To order your free credit report, visit or call, toll-free, 1-877-322-8228. You may also directly contact the three major credit reporting bureaus listed below to request a free copy of your credit report.

Consumers have the right to place an initial or extended “fraud alert” on a credit file at no cost. An initial fraud alert is a 1-year alert that is placed on a consumer’s credit file. Upon seeing a fraud alert display on a consumer’s credit file, a business is required to take steps to verify the consumer’s identity before extending new credit. If you are a victim of identity theft, you are entitled to an extended fraud alert, which is a fraud alert lasting seven years. Should you wish to place a fraud alert, please contact any one of the three major credit reporting bureaus listed below.

As an alternative to a fraud alert, consumers have the right to place a “credit freeze” on a credit report, which will prohibit a credit bureau from releasing information in the credit report without the consumer’s express authorization. The credit freeze is designed to prevent credit, loans, and services from being approved in your name without your consent. However, you should be aware that using a credit freeze to take control over who gets access to the personal and financial information in your credit report may delay, interfere with, or prohibit the timely approval of any subsequent request or application you make regarding a new loan, credit, mortgage, or any other account involving the extension of credit. Pursuant to federal law, you cannot be charged to place or lift a credit freeze on your credit report. To request a security freeze, you will need to provide the following information:

  1. Full name (including middle initial as well as Jr., Sr., II, III, etc.);
  2. Social Security number;
  3. Date of birth;
  4. Addresses for the prior two to five years;
  5. Proof of current address, such as a current utility bill or telephone bill;
  6. A legible photocopy of a government-issued identification card (state driver’s license or ID card, etc.); and
  7. A copy of either the police report, investigative report, or complaint to a law enforcement agency concerning identity theft if you are a victim of identity theft.

Should you wish to place a credit freeze, please contact the three major credit reporting bureaus listed below:

Equifax Fraud Alert, P.O. Box 105069 Atlanta, GA 30348-5069Experian Fraud Alert, P.O. Box 9554, Allen, TX 75013TransUnion Fraud Alert, P.O. Box 2000, Chester, PA 19016
Equifax Credit Freeze, P.O. Box 105788 Atlanta, GA 30348-5788Experian Credit Freeze, P.O. Box 9554, Allen, TX 75013TransUnion Credit Freeze, P.O. Box 160, Woodlyn, PA 19094
Additional Information

You may further educate yourself regarding identity theft, fraud alerts, credit freezes, and the steps you can take to protect your personal information by contacting the consumer reporting bureaus, the Federal Trade Commission, or your state Attorney General.  The Federal Trade Commission may be reached at: 600 Pennsylvania Avenue NW, Washington, DC 20580;; 1-877-ID-THEFT (1-877-438-4338); and TTY: 1-866-653-4261.  The Federal Trade Commission also encourages those who discover that their information has been misused to file a complaint with them.  You can obtain further information on how to file such a complaint by way of the contact information listed above.  You have the right to file a police report if you ever experience identity theft or fraud.  Please note that in order to file a report with law enforcement for identity theft, you will likely need to provide some proof that you have been a victim.  Instances of known or suspected identity theft should also be reported to law enforcement and your state Attorney General.  This notice has not been delayed by law enforcement.