Ecommerce / Retention & Loyalty

Sears | Shop Your Way

Sears uses SundaySky’s SmartVideo Platform to drive excitement for its ShopYourWay rewards program, compelling members to take action by earning or redeeming loyalty points. The SmartVideo story is determined by the customer’s product propensity, and the personalized video features the customer’s name, member status, current rewards points balance and recommended products.

Benefits

  • More revenue per customer
  • Greater long-term customer value
  • Customer experience impact
  • Brand impact

Audience

ShopYourWay rewards program members

Touchpoints

Weekly promotions

Channels

Email

Customer

Sears

Industry

Ecommerce

Solution

Retention & Loyalty

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