Ecommerce / Advertising

Saks Fifth Avenue | Video Advertising

The luxury retail brand Saks Fifth Avenue, a subsidiary of HBC, is focused on increasing online sales while maintaining a high return on ad spend (ROAS) at a target goal. Saks's partners with SundaySky to retarget website abandoners with highly relevant, personalized video ad spots to bring back shoppers to make a purchase within a conversion window of a few days. Performance resulted in more than 10x the target ROAS goal, and attributing millions of dollars in online revenue to SmartVideo Advertising.

Benefits

  • Proven Return on Ad Spend (ROAS)
  • Significant lift in online sales and conversions
  • Brand impact with a highly relevant audience

Audience

Visitors to SaksFifthAvenue.com

Reach

User-initiated pre-roll ads on publisher sites

Story

Designer, category, and product details

Customer

Saks Fifth Avenue

Industry

Ecommerce

Solution

Advertising

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