The luxury retail brand Saks Fifth Avenue, a subsidiary of HBC, is focused on increasing online sales while maintaining a high return on ad spend (ROAS) at a target goal. Saks's partners with SundaySky to retarget website abandoners with highly relevant, personalized video ad spots to bring back shoppers to make a purchase within a conversion window of a few days. Performance resulted in more than 10x the target ROAS goal, and attributing millions of dollars in online revenue to SmartVideo Advertising.
Visitors to SaksFifthAvenue.com
User-initiated pre-roll ads on publisher sites
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Saks Fifth Avenue