Retail / Advertising

Neiman Marcus | Advertising

Neiman Marcus uses video-powered experiences at moments of choice to attract buyers who have left its ecommerce site without making a purchase. Individualized videos transform passive browsers into active shoppers at moments of decision by highlighting particular designers, seasonal promotions, and valuable shopper services. The program drives incremental online revenue while increasing brand awareness with a highly targeted and valuable audience.

Benefits

  • Increase in new and return visitors, conversions and revenue
  • Proven Return on Ad Spend (ROAS)
  • Brand impact
  • Quick payback

Audience

Visitors to NeimanMarcus.com

Reach

Non-skippable, user-initiated pre-roll ads on publisher sites within 30 days of visiting NeimanMarcus.com

Customer

Neiman Marcus

Industry

Ecommerce

Solution

Advertising

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