Neiman Marcus uses video-powered experiences at moments of choice to attract buyers who have left its ecommerce site without making a purchase. Individualized videos transform passive browsers into active shoppers at moments of decision by highlighting particular designers, seasonal promotions, and valuable shopper services. The program drives incremental online revenue while increasing brand awareness with a highly targeted and valuable audience.
Visitors to NeimanMarcus.com
Non-skippable, user-initiated pre-roll ads on publisher sites within 30 days of visiting NeimanMarcus.com