Insurance / Welcome & Onboarding

Mutual of Enumclaw | Policy Onboarding

Mutual of Enumclaw utilizes SundaySky’s SmartVideo Platform to welcome new policyholders and retain policyholders coming up for renewal, creating long-term customer value. The personalized videos aim to reiterate the values and high level of customer service by educating customers about their policies and value-added services available (such as the mobile app and paperless billing), and reminding customers when their policy renewal dates are approaching.

Benefits

  • Higher retention and policy renewal rates
  • Greater long-term customer value
  • Customer experience impact
  • Brand impact

Audience

New and existing policyholders

Touchpoints

After initial sign-up and 30 days before policy renewal

Channels

Email and portal interstitial

Customer

Mutual of Enumclaw

Industry

Insurance

Solution

Welcome & Onboarding

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